Power of Tribes - Clash of Cultures - Consumer Groups

Clash of cultures, religious tribes, brands create tribes, every corporation is many tribes. Tribal inequality of wealth risks global instability, protest movements and new terrorist groups. Tribes give music, language, poetry, literature, teams, friends, neighbourhood, family, teams, communities and nations. Most businesses are tribes of tribes. Niche markets and tribalism. Tribal leadership -- leading thousands of people, motivation, inspired workers, higher productivity, people movements. Clients and customer segmentation. Political tribes, campaigns and protest groups, activists. Conference keynote speaker and Futurist Dr Patrick Dixon

Global brands, mergers and demergers future

Globalisation, mega-mergers and acquisitions. Pressure to show how business units build synergy and shareholder value, or pressure by shareholders and analysts to break up global corporations. Future of large organisations. De-mergers, sell-offs, going private, superbrands. avoiding institutional shareholders. Mega brands and local culture. Conference keynote speaker and Futurist Dr Patrick Dixon.

Why business has to make life better - values matter

Values really matter. People want to make a difference and feel proud of who they work for. Aditya Birla example of corporate responsibility and community involvement. Increasing motivation, winning war for talent, staff and customer retention and stronger brand and corporate image. Work of AIDS charity ACET as expression of corporate responsibility. Conference keynote speaker and Futurist Dr Patrick Dixon.

Tribalism in education -- radical force for future

Every class and school is a tribe. Power of tribalism in future world. Need for students to understand tribalism as force in family, community, nation, culture, brands, identity, belonging. Every group creates own tribes. Religion as tribal force. Future of traibalism. Clash of cultures. Christianity and Islam. Understanding other people's culture and tribes. Links of tribes to protest movements, activists and terrorist groups. Video on future of education, high schools, colleges, universities, curriculum, trends, syllabus, exams, assessments, business schools, MBAs, degree courses - by Dr Patrick Dixon, Futurist conference keynote speaker for NAIS.

Market research - how to get great results

Trust, corporate image, brand, reputational risk, managing public relations. For banks and insurers trust is all you have to sell. Why consumer confidence and client relationship really matters. Why trust and business reputation takes 25 years to build yet can be lost with negative media in a day. Marketing, advertising messages. Negative media coverage. Conference keynote speaker and Futurist Dr Patrick Dixon.

Future of marketing and media - Dr Patrick Dixon for Google Zeitgeist

Google event - intro to future of online communities and media, why traditional marketing is dead and how brands will be changed by Web 2.0. CEO summit organised by Google. Dr Patrick Dixon chair of session.

Feature in Financial Times by Dr Patrick Dixon on tribalism and ageing

Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.

Many debates about the future are about timing, such as the uptake of technology. But the future is also about emotion. Reactions to events such as bird flu are often more important than the events themselves.

Future of marketing - global business and consumer trends: "Keynote speech by Dr Patrick Dixon for Finland Marketing Federation in Helsinki, audience of 500, plus many other resources on the future of marketing and consumer trends: direct mail, network, email, strategies, ideas, relationship marketing, market research, consumer reports, campaign slogans.

Themes: branding, successful brands, new consumer values, slogans for the third millennium, direct marketing in the mobile digital age, how to reach target groups more effectively, product placement, designing and testing future advertising campaigns, image-building, corporate identity, selling into developing markets, understanding consumer preferences and behavior."