The Future of Almost Everything, my latest book, is packed full of key survival and success factors for every business, whether you work for one of the world's largest corporations, or a small, family-owned enterprise.
This forecast of the future will transform how you think about tomorrow, and guide vital decisions you need to take today, in 5 key areas.
1. STRONGER LEADERSHIP
1. STRONGER LEADERSHIP
All leadership is based on vision, which means you need to see further ahead, to inspire people with a big picture of a better future. The stronger and more compelling your vision is, the stronger your leadership will be.
This book will open your eyes, take you over the horizon and prepare you for radical changes in a rapidly evolving world, where faster responses will be needed than ever before.
You will be less surprised by tomorrow’s headlines, and find it easier to talk confidently about your plans, in the context of how the world as a whole is changing.
2. GROWTH OPPORTUNITY
2. GROWTH OPPORTUNITY
In every change or trend there is usually huge opportunity for someone, somewhere who is in the right place, at the right time, with the right business – and it could be you.
This book identifies the most important growth areas in every industry and is the ultimate guide for tomorrow’s entrepreneurs. At the same time this book will help you manage future risks.
This book will trigger fresh insights in your own mind, about your own business: new directions, new initiatives, new markets.
3. CUSTOMER INSIGHT
Companies spend billions every year on market research, but customer surveys can’t tell you the future, because customers can’t see the future and don’t understand how their own choices may change. As a result, many businesses are serving yesterday’s customers with last-century products or services, and will not survive.
This book describes hundreds of ways in which customers are evolving: their hopes, dreams, lifestyle choices, families, working patterns, homes, health care needs and leisure patterns.
Take a giant leap into your customers’ future. Listen to your customers, learn from them, sort out their problems today – and then use this book to help imagine what decisions they are most likely to make in years to come.
4. SMARTER STRATEGY
4. SMARTER STRATEGY
You may think you have the best strategy in the world and the best run organisation, but if the world changes in ways you don’t expect, you are likely to keep travelling even faster in the wrong direction.
This book contains the keys to future success in every industry. Build your future strategy on megatrends that are likely to drive growth in demand in relatively predictable ways for the next decade and far beyond.
Drive your change management programmes in the right direction to get your business fit for the future.
5. FASTER INNOVATION
5. FASTER INNOVATION
The best way to develop world-class products rapidly is to use next-generation technologies and processes to meet tomorrow’s most important customer needs, hopes and desires.
This book describes hundreds of new products, processes and technologies, which will change all our lives. Discover how the world’s greatest challenges will be solved, what your competitors are likely to invest in, and how life will be improved for over 11 billion people as a result.
Read about the greatest innovations that will transform life on earth, and how new kinds of markets will develop as a result.
