March 12, 2005

How to write a better marketing plan - 10 steps to success - Dr Patrick Dixon for Post Danmak

How to develop a better marketing plan - presentation slides and videos
Future of Interactive Marketing - Dr Patrick Dixon for Skynet Belgacom

Interactive Marketing - Direct marketing in a digital world: iDTV, PDAs, SMS, mobile marketing, viral marketing, video marketing, opt-in e-mail campaigns - Keynote event for Skynet Belgacom high-level client marketing event. Low cost, high impact advertising campaigns - why interactive marketing is set to grow rapidly. Key marketing success stories and dangers to avoid.