March 14, 2005

Impact of Global Trends on your Marketing Plan - Future of Marketing - Post Danmark - Dr Patrick Dixon

Impact of Global Trends on Your Marketing Plan - Direct marketing, TV, radio and press campaigns, interactive marketing, e-mail and online promotions, viral marketing. Changes in consumer behavior, lifestyles and values. Event for 900 senior marketing executives and CEOs of advertising agencies sponsored by Post Danmark. Closing session on 10 ways to improve your marketing plan.