Try to predict or just respond when change happens. Mining, pharmacueutical industry etc takes very long view. Pensions crisis seen decades ago. Telecom and IT trends are often relatively obvious. Moore's Law. Power of computing. Cost of phone calls. Cost of flying and process of globalisation. Older generation knew form globalization and global communications. Internet was around in late 1970s. But Google and YouTube leaders recognise that behavior can be very hard to predict. Trends analysis. Conference keynote speaker and Futurist Dr Patrick Dixon.