November 09, 2011

How to win customers! Better Call-Centres, What is CRM? Customer service...



Future marketing, brands and campaigns -- keynote speaker and Futurist Patrick Dixon. Future trends in the retail industry, presentation for UK clients of Hermes. Targetting customers in a world which is overloaded with marketing messages. What is CRM - customer relationship management. How to run call centres to win sales, improve customer satisfaction and engagement, customer loyalty, retention and reduce numbers of complaints. How many corporations are blind to unmet customer needs, lacking true insight into how customers actually feel about how they are being treated. Most executives hate robot automated answering systems when they are customers themselves, yet are happy to alienate their own customers by forcing them to use exactly the same technologies. Why the tone of voice on the end of the phone is one of your most important brand elements, for companies who never physically meet their customers - or rarely do so.

Futurist Marketing: Competing with noise! Customers, Brands - Marketing...



Future marketing, brands and campaigns -- keynote speaker and Futurist Patrick Dixon. Future trends in the retail industry, presentation for UK clients of Hermes. Targetting customers in a world which is overloaded with marketing messages. How to make your key marketing messages stand out in a multichannel, multitasking world with mobile devices, smartphones, ipads and tablets being used increasingly to get information, read social networking comments and compare prices. Future marketing strategy: how to develop a more effective marketing plan which includes online marketing, direct marketing, social media marketing, latest market research, search engine marketing and internet marketing. Consumers are increasingly intolerant of marketing campaigns which are not personal, invade personal life, waste their time, interrupt their TV viewing. For more see http://www.globalchange.com