May 01, 2006

Futurists and risk management

Much of futuring and the work of a futurist is about risk management: advising boards and senior teams as part of their own due diligence.  This could be helping anticipate competitor behaviour, understanding consumer trends, or preparing for possible wild cards (low probability, high impact risks).


Every successful organisation and business leader is deeply involved in future thinking, and every innovation is a response to it, or help shapes it.