Tubemogul: free online video distribution. Tubemogul review

Tubemogul is a brilliant free online video publishing site which I discovered a few weeks ago and has made my life a lot easier when uploading to different video hosting destinations. Tubemogul allows you to publish instantly the same video to 12 or more different video hosting sites. Tubemogul will publish videos to Myspace, Youtube, Yahoo, Metacafe, Google, Revver, Dailymotion, Blip,Veoh, Crackle, Stupidvideos, Sclipo, Viddler and Howcast. Tubemogul also allows free centralised video reporting,video viewing statistics, video daily reports, video viewing weekly e-mail summaries, video viewing figures for individual uploaded videos by day, week, month, group video viewing figures, demographic and national online video viewing patterns. Tubemogul also allows you to manage all comments on online videos from one central point. Review of Tubemogul by Dr Patrick Dixon, Futurist conference keynote speaker and author of 12 books including Futuewise. See http://www.globalchange.com . Tubemogul enables videos to be recalled from some sites and descriptions to be updated. Tubemogul team members need to approve your account for sending to sites with specific requirements like Howcast. Keywords and video type are both mapped onto different video hosting site classifications -- not always an easy process. Tubemogul video distribution is free to low-volume users but is increasingly being used on a commercial basis by online marketing companies as a rapid way to launch viral videos, new advertising videos, music videos and so on. Tubemogul is developing fast with new features being added regularly and is filling an important niche market for regular video producers who are keen to see instant wide online distribution of their new video productions. Tubemogul does not do everything and video makers who publish online should still take care to visit the individual video hosting sites regularly to ensure everything is working correctly, video producer information is up to date, and so on. So: Tubemogul works well, and is really useful. Optimisation / optimization is easy to help improve online video search engine rankings and increase viewing figures. Video sites are developing fast and powerful search engine optimisation of videos has only just begun. Tubemogul also makes it easy to promote videos to online communities and online forums.
Video hosting, tubemogul, stream, streaming, online marketing, video uploads, publishing, viral, reporting, free service, web communities, youtube, metacafe

Risk management - wild cards - high impact, unlikely events

High impact unlikely events. Impact on future business strategy. Leadership and change management. Managing uncertainty and rapid change. Insuring risk and risk management in business. Contingency planning. Leadership styles and decisions. Web marketing. Online sales. Impatient consumers and consumer choices. Rapid innovation. Conference keynote speaker and Futurist Dr Patrick Dixon.

Future of retailing

Video comment by Dr Patrick Dixon on how retailers could fight back against online discounted sales sites. Shopping centres can deliver product faster into your hands than online – even with overnight delivery. Why in an increasingly fast-changing and impatient world the high street shop will always win for some consumers who need it NOW. Customer behaviour and consumer choice.

Chad Hurley at Zeitgeist Europe 2007

Interview of co-founder of YouTube by Dr Patrick Dixon - how did he grow the YouTube pehenomenon to a $1.6bn company in just 15 months. What did it feel like? Lessons for every company wanting to impact the online world.

Future of Electronic Publishing

Speaking at conference today organised by Amdocs - which provides software and consulting for directory publishers.

Big questions about long term future of the Yellow Pages industry which has been (and remains) very profitable in many countries. Pressures from:

Movement of many to online search and mobile, geography sensitive information.
Fact that most small businesses in places like America now have own web pages
Dramatic growth of e-Bay and other community trading sites which are brilliant places for people to go to find local products - and maybe services as well in future
Lack of trust in advertising compared to community reviews by previous customers
Possible ban on sending paper directories to homes of people who do not specifically request them
Competition from tens of thousands of small companies who are also offering help with web promotion to small companies

Question: if directories did not exist, would they be a good business to start up?

Possible scenario

•Google Local starts to dominate with help from local partners
•Formal directories decline except for niche markets eg small town, associations where information does not change / not online or specialist business lists
•Huge shakeout where there is more than one paper directory supplier in same area
•EU nations ban delivery of non-requested paper directories
•Year on year fall in revenue for paper directory suppliers
•Mobile interactive marketing takes off – “just in time”
•Directory enquiry services broaden to include direct sales
•50 billion new web pages and indexes created
•E-Bay and other communities create “living” directories
•Every webmaster adds postal code etc to every web page - maybe in a new widely used meta tag at the top of every page
•Web page builders become obsessed with location
•Google then able to improve search - dumps Google Local / and partnership with most directories

The greatest asset that directory companies have is huge numbers of small business clients and large sales teams who have a personal relationship with them, often over years. This presents a great opportunity for selling new kinds of products and services which could be based on web marketing but could also include a range of other things from insurance to office supplies.

Technology: life after convergence - what happens next?

Life after Convergence ? innovation, variety and divergence

Everyone is talking about convergence, yet few corporations fully understand the real threats and opportunities. Telecom companies become software and media houses. Food retailers become online banks. Computers become phones and video stores, while phones become TVs, and cameras become e-mail devices. However, while we will see many strange partnerships, with convergence in products and services on price, features and quality, we will also see huge new investment in diversity. The nanopod is just one example of divergent, highly specialised, low cost devices, designed to do just one simple thing really well. In comparison, convergence can be boring, destroys variety, breeds monopoly, kills invention, adds unwanted options, makes life more complicated - and robs consumers of choice.

Convergence is about co-packaging, but all real innovation is about diversity: doing things different to serve clients better. Many companies are trying hard to sell single multi-tasking, convergent (expensive) devices to solve all problems. Take the so-called digital home: convergence might mean total control with wireless TV / video / music / web in every room, all from one online PC, also used for children?s games and homework - or a fridge that is also a web browser. But who really wants web access on a fridge door, or a single remote control for every device in the house, or a single device to play the same music in every room?

Divergence means I have a nanopod for personal music, plus a tiny mobile phone (useless for serious camera use), a pocket PDA with colour screen and video, an ultra-small portable PC with 5.5 hours battery life suitable for long flights, and a giant-screened laptop for high-powered applications, suitable for car journeys where screen size prevents nausea and eye strain. I also have a data projector for a 3 metre wide home cinema with a dedicated DVD / digital TV system, and so on.

We need to keep focussed on the needs of ordinary people who want many simple, well-designed, reliable, low cost products ? to do different things. We need to encourage diversity, innovation and creative genius, to improve quality of life, solve real problems and make great things happen. Convergence is important but divergence will drive the future, and survival of every technology company will depend on it.

Podcast - many problems

This podcasting business has a long way to go... could really take off but is still a messy business to set up....

Podcast of lecture on new technology for 2,000 clients of Fujitsu Siemens by Patrick Dixon

Click on link above to listen to MP3 of one hour presentation on new technology, consumers, fashions and fads, what's coming up next and how corporations should get ready. You can also watch video of the same presentation on http://www.globalchange.com/ppt/fscfuture and subscribe to regular podcasts on http://feeds.feedburner.com/DrPatrickDixon-FutureTrends

Podcasting takes off

Podcasting is a way of delivering your own music or speech to ipod users around the world, who can collect your new broadcasts automatically when they connect to the net. I have been trying to set it up for a few hours now - and it needs to be made much simpler: making the audio file, translating into MP3, uploading and then notifying the online community about it.

More soon....

Skype Partners For Webcam Sales

Skype has launched a video-enabled addition to the free telephone service after being bought recently by e-Bay. It works well and is a fast, easy way to get low cost videolinks but does not yet rival traditional videoconference software. Logitech and Creative joined Skype on Thursday to co-market the Luxembourg-based VoIP developer's newest software with their cameras and headsets. Skype has released the beta version of Skype 2.0, which features integrated video calling.

Skype worked with Logitech and Creative to ensure that their webcams would function properly with new video functions of Skype 2.0. Many of Logitech's QuickCam range of webcams have been certified to work with Skype 2.0, including Fusion, Orbit, Pro, Zoom, and Notebooks Pro models. Creative, meanwhile, has introduced the Creative WebCam Instant Skype Edition, which bundles a webcam with headset, Skype, and a stand-alone microphone. Creative's Skype-certified webcams will be available at retailers in Europe, while Logitech's can be purchased through the Skype online store. Skype 2.0 can be downloaded from the Skype Web site.

Impact of Global Trends on your Marketing Plan - Future of Marketing - Post Danmark - Dr Patrick Dixon

Impact of Global Trends on Your Marketing Plan - Direct marketing, TV, radio and press campaigns, interactive marketing, e-mail and online promotions, viral marketing. Changes in consumer behavior, lifestyles and values. Event for 900 senior marketing executives and CEOs of advertising agencies sponsored by Post Danmark. Closing session on 10 ways to improve your marketing plan.

Future of BBC radio, TV, online, broadcasting, audiences, social trends, news, current affairs, charter review - and commercial television - by Dr Patrick Dixon


Future of the BBC - public service broadcasting trends - UK TV, radio and world service - charter review. Presentation to 100 of most senior BBC executives. Sensitive client information has been deleted from this presentation. See also Future of BBC News Services - BBC World TV News, Global News and BBC World Service News. Presentation for senior news editors / executives.

Future of banks and financial services - major challenges - Web TV interview with Dr Patrick Dixon Futurist: "Internet banking, banking trends, free internet banking, internet banking uk, compare internet banking, online banking internet banking security information, future of electronic banking, online banking internet banking security, history of internet banking, advantages of internet banking, offshore internet banking, internet security online banking, national internet banking, the history of internet banking."