Tubemogul: free online video distribution. Tubemogul review

Tubemogul is a brilliant free online video publishing site which I discovered a few weeks ago and has made my life a lot easier when uploading to different video hosting destinations. Tubemogul allows you to publish instantly the same video to 12 or more different video hosting sites. Tubemogul will publish videos to Myspace, Youtube, Yahoo, Metacafe, Google, Revver, Dailymotion, Blip,Veoh, Crackle, Stupidvideos, Sclipo, Viddler and Howcast. Tubemogul also allows free centralised video reporting,video viewing statistics, video daily reports, video viewing weekly e-mail summaries, video viewing figures for individual uploaded videos by day, week, month, group video viewing figures, demographic and national online video viewing patterns. Tubemogul also allows you to manage all comments on online videos from one central point. Review of Tubemogul by Dr Patrick Dixon, Futurist conference keynote speaker and author of 12 books including Futuewise. See http://www.globalchange.com . Tubemogul enables videos to be recalled from some sites and descriptions to be updated. Tubemogul team members need to approve your account for sending to sites with specific requirements like Howcast. Keywords and video type are both mapped onto different video hosting site classifications -- not always an easy process. Tubemogul video distribution is free to low-volume users but is increasingly being used on a commercial basis by online marketing companies as a rapid way to launch viral videos, new advertising videos, music videos and so on. Tubemogul is developing fast with new features being added regularly and is filling an important niche market for regular video producers who are keen to see instant wide online distribution of their new video productions. Tubemogul does not do everything and video makers who publish online should still take care to visit the individual video hosting sites regularly to ensure everything is working correctly, video producer information is up to date, and so on. So: Tubemogul works well, and is really useful. Optimisation / optimization is easy to help improve online video search engine rankings and increase viewing figures. Video sites are developing fast and powerful search engine optimisation of videos has only just begun. Tubemogul also makes it easy to promote videos to online communities and online forums.
Video hosting, tubemogul, stream, streaming, online marketing, video uploads, publishing, viral, reporting, free service, web communities, youtube, metacafe

Online Communities Change the World - marketing and consumer

Impact of YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.

Future of Telecom Industry conference keynote at ICT Belgacom - Patrick Dixon

VIDEO: Future of Telecom Industry conference keynote at ICT Belgacom - Patrick Dixon: " "

Future of telecom industry video. Client experience. Future trends in telecommunications. Bandwidth, new technology, innovation, business use of communications. Virtual teams, virtual communications, why people often do not like videoconference. Consumer behaviour, decisions and use of technology. Conference keynote lecture by Dr Patrick Dixon. Business management. Integration of business solutions, voice over internet protocol, VOIP, servers, websites, streaming and business image. Credit card transactions, secure processing of payments, RFID and biometrics, fingerprint recognition. Mobile phone companies and remittances – payment transfers across countries / national borders. Future innovation and partnership between banks and telecom companies.Why market research often gives wrong answers about future telecom consumer trends. Mobile phone growth and market share in emerging markets, developed markets and developing markets.Importance of SMS for low-income mobile phone users. Bandwidth, video streaming, impact of web TV and mobile phone TV. Impact of YouTube. GPS and mobile advertising, direct marketing using SMS and targeting niche markets. Next generation advertising and commercial promotions.RFID integration into mobile devices. Automatic readouts of RFID and barcode product information. Replacement of credit cards and bank cards using mobile payment systems Divergence and convergence in mobile digital world. All innovation divergent. Dangers of benchmarking – converges on price, features and quality. Competitive advantage from divergence. Reliability and simplicity. Problems synchronising personal organisers, mobile phones and PCs with software such as Outlook, unreliable, over-complex technology fails to deliver as promised. Mobile devices in control systems, automatic meter reading, medical monitoring. Web 2.0 and online communities, mobile blogging, mobile video diaries. Social networks and social networking using online communities, on corporate image, brand development, product sales and recruitment. Old Advertising is dead in web 2.0 world. Call centres + customer relationship management. Atomatic answering systems can destroy client relationships. Keep close to customers: latest call centre technology.

Future of marketing and media - Dr Patrick Dixon for Google Zeitgeist

Google event - intro to future of online communities and media, why traditional marketing is dead and how brands will be changed by Web 2.0. CEO summit organised by Google. Dr Patrick Dixon chair of session.

Future of Electronic Publishing

Speaking at conference today organised by Amdocs - which provides software and consulting for directory publishers.

Big questions about long term future of the Yellow Pages industry which has been (and remains) very profitable in many countries. Pressures from:

Movement of many to online search and mobile, geography sensitive information.
Fact that most small businesses in places like America now have own web pages
Dramatic growth of e-Bay and other community trading sites which are brilliant places for people to go to find local products - and maybe services as well in future
Lack of trust in advertising compared to community reviews by previous customers
Possible ban on sending paper directories to homes of people who do not specifically request them
Competition from tens of thousands of small companies who are also offering help with web promotion to small companies

Question: if directories did not exist, would they be a good business to start up?

Possible scenario

•Google Local starts to dominate with help from local partners
•Formal directories decline except for niche markets eg small town, associations where information does not change / not online or specialist business lists
•Huge shakeout where there is more than one paper directory supplier in same area
•EU nations ban delivery of non-requested paper directories
•Year on year fall in revenue for paper directory suppliers
•Mobile interactive marketing takes off – “just in time”
•Directory enquiry services broaden to include direct sales
•50 billion new web pages and indexes created
•E-Bay and other communities create “living” directories
•Every webmaster adds postal code etc to every web page - maybe in a new widely used meta tag at the top of every page
•Web page builders become obsessed with location
•Google then able to improve search - dumps Google Local / and partnership with most directories

The greatest asset that directory companies have is huge numbers of small business clients and large sales teams who have a personal relationship with them, often over years. This presents a great opportunity for selling new kinds of products and services which could be based on web marketing but could also include a range of other things from insurance to office supplies.

Wikipedia finally tightens up access to some pages - eg Blair and Bush

<a href="http://observer.guardian.co.uk/uk_news/story/0,,1800273,00.html">The Observer | UK News | Wikipedia fights off cyber vandals</a>

 

Well it had to happen eventually - it is now more difficult for anyone to go online and add offensive rubbish to people's biographies.

 

It is still extraordinary that 4 million pages could have been created in a way that anyone of a billion potential web users can alter at any time.

Blogging takes another small step forward

If you can read this post, it shows that blogging has taken another step forward in control of cyberspace.  Over 200 million blogger create postings at least once a week, but almost all go to a web page to do so.  This posting was created with a simple e-mail which makes posting faster and quicker.  It also means that the contents of e-mails can easily be forwarded to the entire online community.

 

On the delivery side, the number of blog postings which are automatically sent out using e-mail distribution lists or news feeds is also growing fast.

 

200 million people now have a personal blog or web diary

There are now estimated to be more than 200 million personal web diaries or blogs online. Their content is now shaping opinion, making and braking brands.

Many people believe comments about - say - a hotel in a blog far more readily than they believe an official corporate site.

Question: which do you trust more? Online adverts on a search engine, or a community website? My own informal polls of senior executives around the world suggests that unnoficial community sites win almost every time.

It spells the death of traditional advertising and brand management.

If the blogs come up high in the search engines and contain a lot of negative comment about your product, no amount of web advertising is going to help you.

That's why some companies are now employing people to post positive comments about their products and services on bulletin boards, blogs and other community sites, disguising the fact that their agenda is a paid promotion campaign.

It is building up to be a serious issue - and one hafrdly understood by most large corporation leaders.

A prime example is the leisure, travel and hotel industry - just type in the name of a large hotel into Google and see how far down you need to look before you hit a site like www.traveladvisor.com.

Skype Partners For Webcam Sales

Skype has launched a video-enabled addition to the free telephone service after being bought recently by e-Bay. It works well and is a fast, easy way to get low cost videolinks but does not yet rival traditional videoconference software. Logitech and Creative joined Skype on Thursday to co-market the Luxembourg-based VoIP developer's newest software with their cameras and headsets. Skype has released the beta version of Skype 2.0, which features integrated video calling.

Skype worked with Logitech and Creative to ensure that their webcams would function properly with new video functions of Skype 2.0. Many of Logitech's QuickCam range of webcams have been certified to work with Skype 2.0, including Fusion, Orbit, Pro, Zoom, and Notebooks Pro models. Creative, meanwhile, has introduced the Creative WebCam Instant Skype Edition, which bundles a webcam with headset, Skype, and a stand-alone microphone. Creative's Skype-certified webcams will be available at retailers in Europe, while Logitech's can be purchased through the Skype online store. Skype 2.0 can be downloaded from the Skype Web site.

Future of BBC radio, TV, online, broadcasting, audiences, social trends, news, current affairs, charter review - and commercial television - by Dr Patrick Dixon


Future of the BBC - public service broadcasting trends - UK TV, radio and world service - charter review. Presentation to 100 of most senior BBC executives. Sensitive client information has been deleted from this presentation. See also Future of BBC News Services - BBC World TV News, Global News and BBC World Service News. Presentation for senior news editors / executives.

Future of BBC radio, TV, online, broadcasting, audiences, social trends, news, current affairs, charter review - and commercial television - by Dr Patrick Dixon

Presentation to the BBC on the future of broadcasting, and the urgent need for reform of journalism / political debate