November 15, 2011

As a Futurist: Optimist or Pessimist? Personal view of future world - co...



As a Futurist, why I am an optimist about our ability to transform our future world in a positive and sustainable way. Part of keynote on the $40 trillion green tech revolution which could transform the future of our planet

Building a Better World: ultimate mission and brand value. Motivational ...



Change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Leadership - motivational leadership styles, leadership skills, leadership quotes, management tools. Biggest ethical test for every culture and every nation: creating a better world, improving life for people. Core value to drive every political debate, underwrites all laws, basis of all team leadership impossible to lead effectively for long without this principle: will the world be a better place as a result of this activity or not? Key to management, marketing, brands, branding, corporate image, reputation and motivation. Applies to leadership and team management in every industry including banks, banking, retail, communication, technology, phone companies, logistics, travel, tourism, freight, manufacturing, health care, pharmaceutical industry, innovation, product development, research, construction, real estate investment, fund management, investment banking and energy, transport and aviation. Whose world? Fundamental principle. If everyone or every business followed this example, would the world be a better place? Define better and world. Example in pharmaceutical industry failure to adequately protect their own patents and intellectual capital in face of public criticism about global health inequalities and social justice. Failure by pharma industry to win the better world argument in media. The most important promise of every business: we will make life better at a price you can afford. Human resources, team motivation, staff engagement and customer engagement. Impact on marketing and customer relationship management, customer satisfaction surveys. How to win war for talent, encourage recruitment, reduce staff turnover, increase staff retention. Executive education and staff training in leadership. The purpose: deliver on the promise. Profit comes from delivering on the promise. Part of keynote on the $40 trillion green tech revolution which could transform the future of our planet, with innovations that will provide answers to global warming if rolled out on a large enough scale. Impact of technologies already available in energy industry, water conservation, carbon reduction, recycling, power transmission over long distances, alternative power generation, buildings management. Conference keynote speaker and Futurist Patrick Dixon -- author of SustainAgility book, lecture for Suez Environmental global leadership team.

How to solve global water crisis: Innovation, Green Technology. Water, U...



How global water shortages will be solved. Drought in Australia, America, Asia, China, Africa, Australia. Crop failures, food price rises, hunger and famine. Forest fires and other results of lack of rain. Virtual water -- water used in energy production, manufacturing, agriculture, farming, food production and processing, textiles, pulp and paper industry. River management, with diversions and dam building is only part of solution. Expect huge growth in water conservation in agriculture and manufacturing. Virtual water and water trading as part of the globalisation of products and food. Link between water use and energy generation -- power station cooling for example. How low cost energy could solve water shortages by reducing cost of next-generation desalination. Part of keynote on the $40 trillion green tech revolution which could transform the future of our planet, with innovations that will provide answers to global warming if rolled out on a large enough scale. Impact of technologies already available in energy industry, water conservation, carbon reduction, recycling, power transmission over long distances, alternative power generation, buildings management. Conference keynote speaker and Futurist Patrick Dixon -- author of SustainAgility book, lecture for Suez Environmental global leadership team.

Euro crisis and Revolution - risks to your business, family and wider wo...



Euro collapse, government debt defaults, risks in Greece, Italy, Spain, Portugal, Ireland. Risks to Eurozone, action by European Central Bank (ECB). Risk to Europe and government instability, protests, riots, civil disorder, fall of government, tension between nations, revolution, war. European Union was created out of the ashes of two World Wars with a big aim to help ensure peace. Video keynote conference presentation by Futurist Patrick Dixon

November 11, 2011

Marketing Strategy - multichannel mix. Future messages. Marketing trends...



Future marketing strategy is more than about altering a marketing mix for multichannel customers. Marketing needs to change values as well as messaging in a world dominated by instant information and insight / feedback from our online friends and extended social networks. It means an end to hype and spin or exaggerated claims, and a focus on what is true, valid claims, accurate information, detailed feedback from real customers, genuine facts, verifiable data. This a post-marketing world: in the last century, the source of most customer information about products or services came from the marketing team itself. Today, most of the information that a customer ever learns about what you want to sell them is probably coming from other sources. That means we need to completely rethink how we position marketing messages. The very word "marketing" needs rethinking. The future is about personalized, insightful, timely, accurate, sensitive and intuitive advice along the journey of life. Conference keynote speaker and futurist Patrick Dixon, speaking to retail clients of Hermes in the UK on the future of marketing to retail customers.

New markets: older customers - ageing population in Europe / EU. Retail ...



Why older customers are an important retail market for consumers. Meeting the needs of older shoppers in design and layout of stores, shopping malls, and in signage. Most people over 50 cannot read small type without glasses yet most printed material used in marketing is designed for younger eyes. Conference keynote speaker on retail and consumer trends - Futurist Patrick Dixon lecture for Hermes retail clients in the UK.

Growth of Budget Brands AND Super Premium. Retail industry trends - Futu...



How sales of budget brands AND super-premium brands are both set to grow. Future of retail industry and trends in sales of luxury goods and services. Economic crisis, austerity, fall in personal disposable income, increase in taxation, rise in unemployment, cuts in government spending. All these economic factors will force more people to buy budget brands. However, expect the wealth gap between the rich and poor to increase in every nation, especially growth in the numbers of super wealthy consumers. These ultra high net worth consumers will drive sales of luxury, premium, rare and exotic items, fast cars, super yachts, private jets, huge properties, exquisite jewelry, privileged access to unique experiences. Impact on marketing strategy and selling techniques. Re-positioning of key brands -- up market and down market, chasing revenues. Patrick Dixon is a trends analyst, Futurist conference keynote speaker on a wide range of global trends including retail industry, consumer insight. Keynote lecture for retail clients of Hermes in the UK.

Mobile Payments - Future of Banking and Shopping, Retail, Telecom - Futu...



How mobile payments will impact future of banks, banking, back end payment processing, credit card transactions and retail customer spending. Smartphones using encryption and biometrics will enable telecom companies to compete with banks and credit card companies for retail payment transactions. Expect wireless payments using smartphones to grow rapidly. Despite this, some customers will continue to prefer cash because it allows anonymous purchases and is convenient for smaller purchases. Mobile payments could generate commissions of up to EU2 billion a year in countries like France, Germany, Italy and the UK. What would happen if -- say -- Vodafone formed a partnership with Google, Nokia and American Express? Implications for financial services, small loans, large ticket purchases of white goods, cars and other big items. Conference keynote speaker and Futurist Patrick Dixon speaking at retail trends conference for Hermes clients. Future of banking and financial services.

Innovation! How to innovate, win competitive advantage. Retail Industry ...



Innovation means doing things differently to serve customers better. How to innovate and why all innovation is about divergence not convergence. Innovation that simply imitates competitors, product features, design or brand elements, just means that all products and services look identical in every way, which means you can only differentiate yourself from competition based on price. Long term sustainable competitive advantage will always come from finding new ways to excell, exceed customer expectations. Technigues for innovation including open innovation and crowdsourcing using wikipedia type models to solve complex innovation challenges. How to encourage innovative teams and processes. Conference keynote speaker and Futurist Patrick Dixon - lecture at Hermes client event for UK retailers on retail industry trends.

Filling the supermarket trolley: customer journeys, future retail trends...



How retail chains and supermarkets persuade customers to buy, Manipulating the customer journey around the store with well-placed special offers, combinations of products, eye-catching displays and other retail marketing promotions. Experience of Tesco, Safeway, Sainsbury, Morrisons, Carrefour and Wal-Mart. Video by conference keynote speaker and future trends analyst for retail industry conference - Hermes client event in the UK - Futurist speaker Patrick Dixon.

Future of Food Retailing, food industry trends, consumer lifestyles. Re...



Food industry trends in retail - small food outlets to major retail chains. Food sales are all about emotion and consumer passion: quality, health, flavour, additives, colourants, natural food, organic food, preservatives, sourcing of animals, animal welfare, sustainable fisheries, fair trade, kosher, hallal, vegetarian, vegan - there are already hundreds of niche food markets. Expect this diversification to continue - with specialist retail food stores, and also with sub-brands inside major stores such as Wal-Mart, Carrefour or Tesco. As we have seen in recent food scares, customers are deeply worried about food safety - especially parents who are concerned about the health of babies or their young children. Therefore expect more regulations about food quality and healthiness, more food labelling, more food safety checks - and more sensational news stories about food safety lapses. Comment on future of food industry by Futurist keyntote conference speaker Patrick Dixon in presentation to retail clients of Hermes at corporate event.

Future food shortages: consumers, retail, farms, energy industry, biofue...



Future food crisis and why there are global food shortages. Population growth is often blamed but we have enough food to feed the world without hunger of famine. Food price crises of 2007-8 and 2011-12 were caused by many factors including flood, drought, failed harvests, damaged crops, disease - but the biggest single change was burning food as biofuels. In 2011 over 40% of all wheat grain grown on farms in America was burnt in vehicles. Over 5% of all petrol / gasoline / diesel sold in Europe is now biofuels, much of it made from food. Biofuels have linked energy prices with food prices with land prices with forestry prices. We have one global market now for energy and food. So if energy prices rise, more food gets converted into energy - or biowaste, or trees.... but all these things affect land use at the end of the day. So if you expect (as I do) continued energy shortages, and rising oil prices, then it is logical to expect rising food prices. The trouble is that while wealthy nations suffer a little, individuals in the poorest nations suffer hugely. History shows clearly that rises in food prices and hunger amongst the population are the fastest ways to destabilise government. No surprise then that in 2007-8 we saw food riots in 33 nations and the fall of one government, and that in 2011 we saw riots and revolution in many nations (Middle East - so-called Arab Sprint). One of the factors that brought street protests was that ordinary people were finding food price rises were the last straw on top of so many other hardships, partly linked to to the global economic downturn, national debt crisis and banking crisis which in turn followed the original US sub-prime crisis. Lesson: global trends are complex, interlinked and minor trends can be amplified rapidly by globalisation and the digital village into radical forces for change. What does this all mean for farming, farmers, agriculture and land ownership? Expect prices for farm land to rise, in line with energy prices. Expect many farmers to switch crops from those supplying food direct to retail food chains, to crops which will find their way into biofuel manufacturing. Video of retail industry future trends by Futurist keynote conference speaker Patrick Dixon - for UK retail industry executives at client event organised by Hermes.

Future Shopping Malls - and death of smaller outlets - Future Retail Tre...



For every retail outlet that opens in a new Mall, another has to close somewhere else - a corner store, high street shop, or market stall. Huge planning implications for town centres, following massive growth of big shopping centres. Impact on consumer choice. How small stores can survive and thrive in niche markets, competing against large retail chains and multinational super brands, by offering unique products and services with outstanding insight into what their customers want, and attention to detail. That means more than market research - a deep intuitive grasp of how customers think and feel, what they are likely to be drawn to. While high street shops are threatened by the big shopping Malls, the Malls too will be increasingly threatened in turn by severe online price competition, mobile price comparison. Expect the largest Shopping Malls, biggest retail centres to focus more on the total leisure experience, creating relaxing locations, entertainment, with a sense of theatre, destinations in their own right for all ages and for a wide range of interests. Shopping in physical stores needs to be a pleasurable, engaging experience which appeals to all the senses - touch, sound, smell, taste. Crowds matter: people watching is part of the fun of the shared experience - seeing what others are doing, what they are wearing, choices they are making. Future retail in physical stores needs to be very personal, since such outlets will tend to be undercut by online price aggregators. Clever branding, marketing and selling promotions will not be enough. Conference keynote speaker Patrick Dixon - giving presentation to UK retail industry on key high street trends and the future of ecommerce - for clients of Hermes.


Retail impact of online price comparison using mobile devices, smartphones, aggregator sites. Shopping patterns and customer behaviour. Online sales growth from retail sites, where customers compare prices in stores or shopping malls and then buy online or from a competitor store nearby. Aggregator sites will grow rapidly, creating strong price competition, eroding viability of physical retail outlets, especially in electronic consumer goods, white label products, computers, textiles / fashion and in any other area where customers like to try before they buy.

Five seconds to win a customer. Moments of Truth: Future Trends in Retai...



Why every second counts in retail - and how companies lose customers faster than they realise. Vital trends for the future of retailing from Futurist keynote speaker Patrick Dixon. Marketing and selling to customers should be fast, easy, convenient and satisfying. Keep your customers happy, listen to them, keep close to how they are really thinking about your products and services. In a time-poor world, customers are increasingly fed up with companies that waste time, make them wait, keep them on hold, make them stand in line. Premium customers expect instant service, rapid help, total commitment, expert advice and 100% delivery on your promises.

November 09, 2011

How to win customers! Better Call-Centres, What is CRM? Customer service...



Future marketing, brands and campaigns -- keynote speaker and Futurist Patrick Dixon. Future trends in the retail industry, presentation for UK clients of Hermes. Targetting customers in a world which is overloaded with marketing messages. What is CRM - customer relationship management. How to run call centres to win sales, improve customer satisfaction and engagement, customer loyalty, retention and reduce numbers of complaints. How many corporations are blind to unmet customer needs, lacking true insight into how customers actually feel about how they are being treated. Most executives hate robot automated answering systems when they are customers themselves, yet are happy to alienate their own customers by forcing them to use exactly the same technologies. Why the tone of voice on the end of the phone is one of your most important brand elements, for companies who never physically meet their customers - or rarely do so.

Futurist Marketing: Competing with noise! Customers, Brands - Marketing...



Future marketing, brands and campaigns -- keynote speaker and Futurist Patrick Dixon. Future trends in the retail industry, presentation for UK clients of Hermes. Targetting customers in a world which is overloaded with marketing messages. How to make your key marketing messages stand out in a multichannel, multitasking world with mobile devices, smartphones, ipads and tablets being used increasingly to get information, read social networking comments and compare prices. Future marketing strategy: how to develop a more effective marketing plan which includes online marketing, direct marketing, social media marketing, latest market research, search engine marketing and internet marketing. Consumers are increasingly intolerant of marketing campaigns which are not personal, invade personal life, waste their time, interrupt their TV viewing. For more see http://www.globalchange.com

November 05, 2011

Rejuvenation therapy - revitalize, renew, stop ageing, getting old - lat...



How scientists are discovering the secrets of eternal youth in animals -- and potentially in humans. How to stop getting old, turning off the normal physiology of ageing processes in human cells. Lessons from whales, rockfish project, turtles and parrots as well as other animals with longer lifespan. Impact on future life expectancy -- life insurance, pensions, unfunded pension liabilities, annuity rates, government debts, corporate pension fund valuations. Conference keynote speaker Patrick Dixon.

Digital Marketing - crisis for real estate agents. Multichannel customer...



Future of marketing -- Impact of multichannel marketing on customer behavior. Why old selling patterns are driving customers away. How to alienate consumers rapidly. How to engage customers with your products and services. Lessons from online property aggregator sites and virtual real estate marketing. Future of mobile search, location sensitive marketing, and importance of video in selling. Why 1 in 6 of all Estate Agents lost their jobs last year in Australia. What is the future of real estate agents? How to promote your property, and sell your own home online. Easy ways to get customers to view your property and make a great offer to buy. Impact of Google Maps and other location-based Apps on marketing. Growth of mobile search requests. Lessons for marketing directors and retail executives. Patrick Dixon, conference keynote speaker on future of marketing, multichannel marketing and related trends.

Future of Singapore - and rapid growth of emerging markets across Asia -...



Singapore -- a hub of innovation, energy, infrastructure for business across Asia, able to broker deals, host headquarters. Why Singapore will continue to thrive as an ultra-connected transport hub, with highly skilled workforce. Video comment on Asia future trends by conference keynote speaker Patrick Dixon. Singapore is a small nation -- with barely 5 million residents -- so is a relatively neutral base from the political point of view. Singapore has strong legal systems, is stable and an easy place to do business, with many 5 star hotels and a vibrant, dynamic and entrepreneurial culture. Singapore is an easy nation for visitors from the Northern Hemisphere to feel their way around. The country still shows many signs of its British Colonial era -- with newly restored historic buildings, square pin plugs, English-model educational system, and influences on legal and parliamentary systems. Singapore is West-facing and East-facing. Most of the city's up-market Malls are dominated by Western-label brands, with streets that look familiar in style to European or American travellers, while Chinatown is a relatively small area of low-rise shops, eating places and offices with a traditional ethnic feel. Singapore has a great future, and so it is hardly surprising that the numbers of people wanting to work there is growing faster than the government is comfortable with. Work permits are becoming harder for some groups to obtain.Singapore's greatest limitation is land mass: one large island and many small ones. And linked to that is a serious water shortage, which means that despite many new projects, the country remains dependent on buying water from Malaysia.


Patrick Dixon has given keynote presentations on a wide range of issues in Central America, Latin America, Central Europe, Eastern Europe, Baltic States, Middle East, Africa, Central Asia and South East Asia. Countries include Barbados, Belarus, Brazil, Burundi, China, Czech Republic, Democratic Republic of Congo, Egypt, Estonia, Fiji, Estonia, Hungary, India, Kazakhstan, Latvia, Malaysia, Mexico, Morocco, Nigeria, Panama, Poland, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Thailand, Turkey, Ukraine, Uganda, United Arab Emirates and Zimbabwe.

Global Economc Crisis 2007-15 - looking back from year 2100



When historians look back in 100 years time -- what will they make of the sub-prime crisis and all that followed? What links will they make between the rise of China as a mega-industrial nation, buying huge amounts of dollars, keeping their own currency low, and costs of borrowing low for developed nations. Of course we are talking about a wider issue than China, but China is a dominant force in this regard. The fact is that China's willingness to buy dollars and euros in the 2000s provided a very welcome boost for developed nations -- providing a lot of money at low interest rates. Both governments and individuals took advantage of this to spend on things they thought were important at the time -- running up huge debts, and driving these economies into a long boom, creating local jobs, improving infrastructure, health care and education. Video comment by conference keynote speaker Patrick Dixon

Why so many marketing directors hate marketing - join the revolution. M...



Most marketing directors find other people's marketing messages irritating, whether TV ads, direct mail campaigns, SMS marketing, outbound call-centre marketing, billboards, press ads, mobile marketing. Consumers are increasingly fed up too. Get ready for the biggest shifts in marketing strategy for a generation -- forced on the industry by the ever-growing influence of social networks, coupled with online search, impatient and intolerant consumers, and by massive overload with general advertising noise. Getting noticed means more than shouting louder. The future is about personal relevance, information and revelation as you become a consumer guide along their journey of life. It means a radical rethink about command and control, blockbuster campaigns. Impact on marketing strategies -- what every marketing director needs to know. How to prevent your campaigns from bombing and looking last-century. How to keep pace with the mood of your customers, using technology sensitively and wisely to position your products and services at exactly the right time and in the right way, reading the mind and emotion of your customers with deep insight and accuracy. Comment by Patrick Dixon after his conference keynote presentation on the future of marketing at DED2011 Mediamind event in Singapore.

Future of marketing, mobile, technology, multichannel, digital brains - ...

Creating a better world -- Tetrapak Food + Drink Packaging innovation - ...



How Tetrapak food and drink packaging is creating a better future for consumers across the world, particularly in low income, emerging nations, saving lives and providing healthy food which needs no refrigeration. Motivational keynote speech by Patrick Dixon for Tetrapak Global Leadership Team. Food and Drink industry trends.

Future of Retail - 20 key retailing trends - UK consumer changes - Herme...



Retailing trends - in high street, shopping malls, retail outlets, online / e-commerce, mobile marketing, ethical shopping, older consumers, supply chain and logistics, telesales and customer support, home delivery. Retail conference keynote speaker Patrick Dixon - at client event organised by Hermes.

July 24, 2011

When the job becomes a mission, job satisfaction, making a difference - ...



Lessons from non-profit organisations like the AIDS agency ACET, volunteer groups, charities and foundations, and passions for future of our wider world, issues, activism, campaigns, environment, global warming. Improve job satisfaction and staff engagement in your teams. Surveys of motivation, workplace engagement, wanting to find purpose at work. Mid-life crisis, passion for work, work-life balance and family life, hobbies, personal interests. Satisfaction and morale at work in public satisfaction. Public sector workers, business workplace and lessons for leaders, team managers. Video by Patrick Dixon, conference keynote speaker for Welsh Parliament public sector workers, doctors, nurses, council workers, teachers, non-profit workers, social workers.

July 23, 2011

Getting better balance in your life - at work and home. Work-life time m...



Relationships and family -- work-life balance is number one or two priority. Child-care, child support, juggling responsibilities. Work-life balance surveys, stress on female workers, mothers with young children. Impact of worcoholic parents on family life. Long hours impact on personal health. Patrick Dixon keynote speaker for Welsh Parliament

July 22, 2011

"Friday Night feeling"? FED UP with your job? Job satisfaction, motivati...



Improve job satisfaction and staff engagement in your teams. Surveys of motivation, workplace engagement, wanting to find purpose at work. Mid-life crisis, passion for work, work-life balance and family life, hobbies, personal interests. Satisfaction and morale at work in public satisfaction. Public sector workers, business workplace and lessons for leaders, team managers. Video by Patrick Dixon, conference keynote speaker for Welsh Parliament public sector workers, doctors, nurses, council workers, teachers, non-profit workers, social workers. Human resources. Management training programme. Connect with passion -- mind, body and spirit. Passion to make a difference. Purpose and meaning in life comes from sense of calling and destiny, contributing to the lives of other people. Secret of personal happiness -- friends, relationships, spirituality, optimistic frame of mind. Keynote speaker Patrick Dixon for Welsh Parliament

"Friday Night feeling"? FED UP with your job? Job satisfaction, motivati...



Improve job satisfaction and staff engagement in your teams. Surveys of motivation, workplace engagement, wanting to find purpose at work. Mid-life crisis, passion for work, work-life balance and family life, hobbies, personal interests. Satisfaction and morale at work in public satisfaction. Public sector workers, business workplace and lessons for leaders, team managers. Video by Patrick Dixon, conference keynote speaker for Welsh Parliament public sector workers, doctors, nurses, council workers, teachers, non-profit workers, social workers. Human resources. Management training programme. Connect with passion -- mind, body and spirit. Passion to make a difference. Purpose and meaning in life comes from sense of calling and destiny, contributing to the lives of other people. Secret of personal happiness -- friends, relationships, spirituality, optimistic frame of mind. Keynote speaker Patrick Dixon for Welsh Parliament

Vital lessons for all leaders from volunteering, non-profit foundations....



Lessons from non-profit organisations, volunteer groups, charities and foundations, and passions for future of our wider world, issues, activism, campaigns, environment, global warming. Improve job satisfaction and staff engagement in your teams. Surveys of motivation, workplace engagement, wanting to find purpose at work. Mid-life crisis, passion for work, work-life balance and family life, hobbies, personal interests. Satisfaction and morale at work in public satisfaction. Public sector workers, business workplace and lessons for leaders, team managers. Video by Patrick Dixon, conference keynote speaker for Welsh Parliament public sector workers, doctors, nurses, council workers, teachers, non-profit workers, social workers. Human resources. Management training programme. Connect with passion -- mind, body and spirit. Passion to make a difference. Purpose and meaning in life comes from sense of calling and destiny, contributing to the lives of other people. Secret of personal happiness -- friends, relationships, spirituality, optimistic frame of mind.

July 21, 2011

Here Comes Radical Change: Future of Public Services, Demographics -- Ke...



Patrick Dixon -- conference keynote speaker -- impact of demographics, birth rates, youth, urban migration and immigration, life expectancy forecasts. All impact demand for public services, health care budgets, community services, demand for education, need for schools. Presentation for Welsh Parliament to public sector workers -- police officers, fire service, local councils, municipal authorities, teachers, social workers, health visitors, care assistants, community officers, health and safety advisors, government contractors and service providers. Changing culture, challenging structures and attitudes. Practical leadership lessons in change management for public sector workers. Team leadership and motivation to change working practices, encourage efficiency, cost savings, better standards, improved output and service impact.

How to change your world! Manage teams, transform public sector workers:...

Global Warming: action your company can take to reduce carbon footprint...



Environment, innovation, agility, business. Offset carbon use from conference travel. Sustainable business and how green technology will help sustainability, climate change, global warming, water shortages, food shortages, transport, energy, fuel, cities. Future aviation, travel, rail, cars, tourism, corporate travel, heating, lighting, heat pumps. Solar cells, wind power, biofuels, alternatiive energy generation. Future of coil, oil, gas and nuclear power. Electric vehicles. Green living. Protecting rainforests. Why climate change and other sustainability issues can be solved. Costs of global warming action. Marketing of green tech. Open innovation and crowdsourcing. Leadership of business and government. Government regulation, politics and political agreement. Activists and campaigning.

How to market using social media. Rules for social networking. Give info...



Social media, using social networks to market products and services. Take hold of your future: emotions. Leadership training, motivational speaker. Patrick Dixon biography, bio, cv - ranked one of world's 20 most influential business thinkers alive today (Thinkers 50 2005) Great events change people: 4,500 event organisers(MPI. Keynote conference speaker (MPI).Future corporate events: motivational leadership programmes, executive education, team development, innovation seminars, strategy workshops, consumer groups, marketing forums, competitor analysis think tanks, team building exercises and motivational client events. Effective management depends on great communication of leadership vision, mission and strategy. Future of banks, banking, insurance, health, technology, social media, advertising, telecom, mobile phones, smartphones, e-commerce, retail, manufacturing, logistics, supply chain management, oil industry, energy, environment, green tech, pharmaceutical industry, education, government trends, regulation, compliance, human resources. Conference organisation and event planning.

July 20, 2011

How Google+ and Google Circles will change your business, private live and wider world

Google Plus and Google Circles – Impact on Search Engine Optimisation, your business and private life

Google Circles hit 10 million members after just 2 weeks of informal invitations and will have a big impact on Facebook as well as how websites are ranked in Google Search.
Google Circles is not a simple replacement for Facebook.
Google Circles is rightly called a Project by Google.  It is part of a grand re-alignment of our digital futures.
Part of the new Google Project is Google+.
Every web page now has a new popularity rating, based not only on how many people have clicked +1 boxes, but also on who those people are, and how well you know them personally. But that means Google has to know who you are, who other people are, and how all the world's relationships mesh together.
Relational Relevance is what it's all about - not just relevance of Search keywords to particular ideas or pages.
We can be certain that Google+ scores for each website will have a soon have a significant impact on search listings.  What does it all mean for you and your business?

Here is the background to Google Circles:

For many years, Search Engine teams have tried to use personal recommendations and things like click through’s on search results, as part of the scoring process to decide which websites appear highest.
As soon as any new method is used by Search Engines, you can be sure that tens of thousands of people will try to trick it – and that is what happened, with companies selling clicks, recommendations and so on.
Just look at the number of companies who are selling video views and video recommendations to try and subvert YouTube’s search engine.
At the same time, social networks have taken off in a way hard to imagine five years ago – particularly Facebook and Twitter.
To some extent they have both been victims of their own success:  many people have more contacts than they can really relate to, all muddled together – work, home, family, close friends, club members and so on.  Neither Facebook or Twitter offer any solution other than creating multiple identities which is tedious.
Google responded first to the Search issue over the last year or so by focusing on Facebook LIKE scores and Twitter links.  Detailed research suggests that Facebook links are a much more potent driver of Google Search results than Twitter, which is what we would expect.
After all, what would you trust more: 1000 recommendations from your extended Facebook connections, or 1000 Tweets (which could easily be generated by a simple spam machine).
Google has also been worried that many people spend more time on Facebook than they do using Google services.
Loads more.....

July 19, 2011

Wow! Experience is everything in presenting to customers, consumers, tea...



Experience matters: live shows, busking, smell, taste, being there, multimedia, £D marketing, immersion experiences. Future of face-to-face marketing, selling, customer relationship development. Future of travel and tourism, holidays and cruise. Future of entertainment, fashion, media and film or cinema. Future of the music industry, EMI, Sony and live musical performances. Thumb test. Live theatre and theatre audiences. Great leadership - connect with audience passion. How to give world-class powerpoint presentations How to wow your audience as CEO or Chairman at an annual corporate event. How to win customers, social media networks, and communicate vision at corporate events. How to structure your presentation, using embedded videos, images, multimedia content. Common powerpoint mistakes. Death by Powerpoint. How to lose audience attention. How to make a speech and how to give a world-class lecture. How to prepare a talk. How to communicate with an audience.

Wow! Experience is everything in virtual world: customers, consumers, re...

Secrets of Great Communication, Brilliant Powerpoint Presentations, Worl...

From Villain to Hero: Improve Corporate Image, Social Media Profile, Pow...

How NOT to motivate teams, companies - BIG mistakes and how to avoid. Le...



Great leadership speeches - connect with audience passion. How to give world-class powerpoint presentations using Powerpoint 2007, Powerpoint 2011, on PC or Mac. How to wow your audience as CEO or Chairman at an annual corporate event. How to win customers and communicate vision at corporate events. How to structure your presentation, using embedded videos, images, multimedia content. Common powerpoint mistakes. Death by Powerpoint. How to lose audience attention. How to make a speech and how to give a world-class lecture. How to prepare a talk. How to communicate with an audience. How to overcome stage fright and stage nerves before giving a speech. Customer + team passion, change management - leadership styles to change teams, structures, processes, organisations, businesses. Take hold of your future: emotions. Lessons from the past in trends analysis, growth strategies, leadership training, motivational speaker. Patrick Dixon biography, bio, cv - ranked one of world's 20 most influential business thinkers alive today (Thinkers 50 2005) Great events change people: 4,500 event organisers(MPI. Keynote conference speaker (MPI).

How NOT to motivate teams, companies - BIG mistakes and how to avoid. Le...



Great leadership speeches - connect with audience passion. How to give world-class powerpoint presentations using Powerpoint 2007, Powerpoint 2011, on PC or Mac. How to wow your audience as CEO or Chairman at an annual corporate event. How to win customers and communicate vision at corporate events. How to structure your presentation, using embedded videos, images, multimedia content. Common powerpoint mistakes. Death by Powerpoint. How to lose audience attention. How to make a speech and how to give a world-class lecture. How to prepare a talk. How to communicate with an audience. How to overcome stage fright and stage nerves before giving a speech. Customer + team passion, change management - leadership styles to change teams, structures, processes, organisations, businesses. Take hold of your future: emotions. Lessons from the past in trends analysis, growth strategies, leadership training, motivational speaker. Patrick Dixon biography, bio, cv - ranked one of world's 20 most influential business thinkers alive today (Thinkers 50 2005) Great events change people: 4,500 event organisers(MPI. Keynote conference speaker (MPI).

Inspire your Team! Ultimate Leadership Speech. Give Great Powerpoint Pre...



Great leadership speeches - connect with audience passion. How to give world-class powerpoint presentations using Powerpoint 2007, Powerpoint 2011, on PC or Mac. How to wow your audience as CEO or Chairman at an annual corporate event. How to win customers and communicate vision at corporate events. How to structure your presentation, using embedded videos, images, multimedia content. Common powerpoint mistakes. Death by Powerpoint. How to lose audience attention. How to make a speech and how to give a world-class lecture. How to prepare a talk. How to communicate with an audience. How to overcome stage fright and stage nerves before giving a speech. Customer + team passion, change management - leadership styles to change teams, structures, processes, organisations, businesses. Take hold of your future: emotions. Lessons from the past in trends analysis, growth strategies, leadership training, motivational speaker. Patrick Dixon biography, bio, cv - ranked one of world's 20 most influential business thinkers alive today (Thinkers 50 2005) Great events change people: 4,500 event organisers(MPI. Keynote conference speaker (MPI).

Get a Life! Work-Life Balance, Passion at Work and Home, Motivational Le...

How to make world-class powerpoint presentations. How NOT to use powerpo...

July 18, 2011

Passion Will Drive the Future. Team Leadership, Motivational Management ...



Customer + team passion, change management - leadership styles to change teams, structures, processes, organisations, businesses. Take hold of your future: emotions. Lessons from the past in trends analysis, growth strategies, leadership training, motivational speaker. Patrick Dixon biography, bio, cv - ranked one of world's 20 most influential business thinkers alive today (Thinkers 50 2005) Great events change people: 4,500 event organisers(MPI. Keynote conference speaker (MPI).Future corporate events: motivational leadership programmes, executive education, team development, innovation seminars, strategy workshops, consumer groups, marketing forums, competitor analysis think tanks, team building exercises and motivational client events. Effective management depends on great communication of leadership vision, mission and strategy. Future of banks, banking, insurance, health, technology, social media, advertising, telecom, mobile phones, smartphones, e-commerce, retail, manufacturing, logistics, supply chain management, oil industry, energy, environment, green tech, pharmaceutical industry, education, government trends, regulation, compliance, human resources. Conference organisation and event planning. Great leadership speeches, motivational tools for team leadership, and how to communicate with large audiences. Change management, business transformation and vision building. Video by keynote conference speaker and Futurist Patrick Dixon. How to motivate business leaders for high performance, profitability and shareholder value. Industry trends for successful events in banking, banks, financial services, investments and fund management, insurance, retail, manufacturing, logistics, services, advertising brands, marketing, aviation, travel, transport, tourism, construction and real estate, government and non profit organisations, energy, sustainability, sustainable innovation, green technology, open innovation, crowdsourcing, outsourcing, food and drink / beverages, fast-moving goods (FMG), IT and communications, mobile phones, smart phones, satellite, entertainment industry, music industry, media, public relatiions, human resources, change management, strategy, risk management and other sectors. Secrets of successful corporate events, and how to give a great, inspiring, uplifting, encouraging, powerful CEO keynote speech. Effective executive education, programme development and manager training. Work-life balance and workplace motivation, leadership styles and team building. Staff retention, motivation, recruitment and talent development. University degree courses, MBAs and career progression. Why staging, lighting, theatre and performance really matter in successful corporate events. Videoconferencing, virtual teams, virtual working and virtual organisations why most people do not like videoconferencing and how to make video interviews or presentations work in conference programmes. How to create and deliver great lectures using powerpoint and other technology. Innovation and creativity in conference planning or business school programmes. Impact of global warming, climate change and energy prices on demand for corporate events, corporate travel and event location. Secrets of great event production, staging and use of multimedia. Presentation by keynote conference speaker, author and broadcaster Patrick Dixon author of Sustainagility, Building a Better Business and Futurewise.

Market Research Can't Tell the Future! Consumer Trends, Customer Insight...

Teams and Tribes Make it Happen. Change Management, Leadership Styles. M...



Change management - leadership styles to change teams, structures, processes, organisations, businesses. Take hold of your future: my personal story as a Futurist. Lessons from the past in trends analysis, growth strategies, leadership training, motivational speaker. Patrick Dixon biography, bio, cv - ranked one of world's 20 most influential business thinkers alive today (Thinkers 50 2005) Great events change people: 4,500 event organisers(MPI. Keynote conference speaker (MPI).Future corporate events: motivational leadership programmes, executive education, team development, innovation seminars, strategy workshops, consumer groups, marketing forums, competitor analysis think tanks, team building exercises and motivational client events. Effective management depends on great communication of leadership vision, mission and strategy. Future of banks, banking, insurance, health, technology, social media, advertising, telecom, mobile phones, smartphones, e-commerce, retail, manufacturing, logistics, supply chain management, oil industry, energy, environment, green tech, pharmaceutical industry, education, government trends, regulation, compliance, human resources. Conference organisation and event planning. Great leadership speeches, motivational tools for team leadership, and how to communicate with large audiences. Change management, business transformation and vision building. Video by keynote conference speaker and Futurist Patrick Dixon. How to motivate business leaders for high performance, profitability and shareholder value. Industry trends for successful events in banking, banks, financial services, investments and fund management, insurance, retail, manufacturing, logistics, services, advertising brands, marketing, aviation, travel, transport, tourism, construction and real estate, government and non profit organisations, energy, sustainability, sustainable innovation, green technology, open innovation, crowdsourcing, outsourcing, food and drink / beverages, fast-moving goods (FMG), IT and communications, mobile phones, smart phones, satellite, entertainment industry, music industry, media, public relatiions, human resources, change management, strategy, risk management and other sectors. Secrets of successful corporate events, and how to give a great, inspiring, uplifting, encouraging, powerful CEO keynote speech. Effective executive education, programme development and manager training. Work-life balance and workplace motivation, leadership styles and team building. Staff retention, motivation, recruitment and talent development. University degree courses, MBAs and career progression. Why staging, lighting, theatre and performance really matter in successful corporate events. Videoconferencing, virtual teams, virtual working and virtual organisations why most people do not like videoconferencing and how to make video interviews or presentations work in conference programmes. How to create and deliver great lectures using powerpoint and other technology. Innovation and creativity in conference planning or business school programmes. Impact of global warming, climate change and energy prices on demand for corporate events, corporate travel and event location. Secrets of great event production, staging and use of multimedia. Presentation by keynote conference speaker, author and broadcaster Patrick Dixon author of Sustainagility, Building a Better Business and Futurewise.

Change Management: Make it Happen. Leadership Methods and Styles. Motiva...



Change management - leadership styles to change teams, structures, processes, organisations, businesses. Take hold of your future: my personal story as a Futurist. Lessons from the past in trends analysis, growth strategies, leadership training, motivational speaker. Patrick Dixon biography, bio, cv - ranked one of world's 20 most influential business thinkers alive today (Thinkers 50 2005) Great events change people: 4,500 event organisers(MPI. Keynote conference speaker (MPI).Future corporate events: motivational leadership programmes, executive education, team development, innovation seminars, strategy workshops, consumer groups, marketing forums, competitor analysis think tanks, team building exercises and motivational client events. Effective management depends on great communication of leadership vision, mission and strategy. Future of banks, banking, insurance, health, technology, social media, advertising, telecom, mobile phones, smartphones, e-commerce, retail, manufacturing, logistics, supply chain management, oil industry, energy, environment, green tech, pharmaceutical industry, education, government trends, regulation, compliance, human resources. Conference organisation and event planning. Great leadership speeches, motivational tools for team leadership, and how to communicate with large audiences. Change management, business transformation and vision building. Video by keynote conference speaker and Futurist Patrick Dixon. How to motivate business leaders for high performance, profitability and shareholder value. Industry trends for successful events in banking, banks, financial services, investments and fund management, insurance, retail, manufacturing, logistics, services, advertising brands, marketing, aviation, travel, transport, tourism, construction and real estate, government and non profit organisations, energy, sustainability, sustainable innovation, green technology, open innovation, crowdsourcing, outsourcing, food and drink / beverages, fast-moving goods (FMG), IT and communications, mobile phones, smart phones, satellite, entertainment industry, music industry, media, public relatiions, human resources, change management, strategy, risk management and other sectors. Secrets of successful corporate events, and how to give a great, inspiring, uplifting, encouraging, powerful CEO keynote speech. Effective executive education, programme development and manager training. Work-life balance and workplace motivation, leadership styles and team building. Staff retention, motivation, recruitment and talent development. University degree courses, MBAs and career progression. Why staging, lighting, theatre and performance really matter in successful corporate events. Videoconferencing, virtual teams, virtual working and virtual organisations why most people do not like videoconferencing and how to make video interviews or presentations work in conference programmes. How to create and deliver great lectures using powerpoint and other technology. Innovation and creativity in conference planning or business school programmes. Impact of global warming, climate change and energy prices on demand for corporate events, corporate travel and event location. Secrets of great event production, staging and use of multimedia. Presentation by keynote conference speaker, author and broadcaster Patrick Dixon author of Sustainagility, Building a Better Business and Futurewise.

Leadership, Motivation, Management, Industry Trends Analysis - What is a...



Take hold of your future: trends analysis, growth strategies, leadership training, motivational speaker. Patrick Dixon ranked one of world's 20 most influential business thinkers alive today (Thinkers 50 2005) Great events change people: 4,500 event organisers(MPI. Keynote conference speaker (MPI).Future corporate events: motivational leadership programmes, executive education, team development, innovation seminars, strategy workshops, consumer groups, marketing forums, competitor analysis think tanks, team building exercises and motivational client events. Effective management depends on great communication of leadership vision, mission and strategy. Future of banks, banking, insurance, health, technology, social media, advertising, telecom, mobile phones, smartphones, e-commerce, retail, manufacturing, logistics, supply chain management, oil industry, energy, environment, green tech, pharmaceutical industry, education, government trends, regulation, compliance, human resources. Conference organisation and event planning. Great leadership speeches, motivational tools for team leadership, and how to communicate with large audiences. Change management, business transformation and vision building. Video by keynote conference speaker and Futurist Patrick Dixon. How to motivate business leaders for high performance, profitability and shareholder value. Industry trends for successful events in banking, banks, financial services, investments and fund management, insurance, retail, manufacturing, logistics, services, advertising brands, marketing, aviation, travel, transport, tourism, construction and real estate, government and non profit organisations, energy, sustainability, sustainable innovation, green technology, open innovation, crowdsourcing, outsourcing, food and drink / beverages, fast-moving goods (FMG), IT and communications, mobile phones, smart phones, satellite, entertainment industry, music industry, media, public relatiions, human resources, change management, strategy, risk management and other sectors. Secrets of successful corporate events, and how to give a great, inspiring, uplifting, encouraging, powerful CEO keynote speech. Effective executive education, programme development and manager training. Work-life balance and workplace motivation, leadership styles and team building. Staff retention, motivation, recruitment and talent development. University degree courses, MBAs and career progression. Why staging, lighting, theatre and performance really matter in successful corporate events. Videoconferencing, virtual teams, virtual working and virtual organisations why most people do not like videoconferencing and how to make video interviews or presentations work in conference programmes. How to create and deliver great lectures using powerpoint and other technology. Innovation and creativity in conference planning or business school programmes. Impact of global warming, climate change and energy prices on demand for corporate events, corporate travel and event location. Secrets of great event production, staging and use of multimedia. Presentation by keynote conference speaker, author and broadcaster Patrick Dixon author of Sustainagility, Building a Better Business and Futurewise.

Getting older: Impact of ageing on US, Latin America, Europe, Japan, China



Aging impact on America, Canada and Latin America. Retirement, older workers, social care, medicare budgets. Obesity impact on future of food industry, prevention of weight problems, diabetes, heart disease and stroke. Food and drink for health, disease prevention and to improve life expectancy, so food becomes a health product. Worries about obesity and impact on food and beverage sales, consumer choice, product formulation. Retail food sales and fast food outlets are all affected by move to healthier products. Marketing shift to providing information to customers so that they can make informed choices. Food regulation -- safety, nutrition, obesity risks, healthy diet. Video made at Femsa event -- Patrick Dixon conference keynote speaker.

Food and Drink Industry, Health, Nutrition and Obesity, consumers, custo...



Obesity impact on future of food industry, prevention of weight problems, diabetes, heart disease and stroke. Rapid growth in numbers of obese babies, children and young adults. Demographic impact of 1 billion children and their parents. Demand for bottled water by worried parents. Huge growth in low carb sparking beverages, fruit drinks, soft drinks, carbonated beverages with nutritional benefit. Trends in sales of low sugar drinks, with nutrition labeling, Coca-Cola sales, added vitamins, antioxidants. Future of beverages industry. Food and drink for health, disease prevention and to improve life expectancy, so food becomes a health product. Worries about obesity and impact on food and beverage sales, consumer choice, product formulation. Retail food sales and fast food outlets are all affected by move to healthier products. Marketing shift to providing information to customers so that they can make informed choices. Food regulation -- safety, nutrition, obesity risks, healthy diet. Video made at Femsa event -- Patrick Dixon conference keynote speaker.

June 28, 2011

Stop Getting Older - Anti-ageing research - stay young. Future Health -...



Antiageing therapies, science and research -- how to stop your biological clock. 65% of health care spending on people over 65 years old. Aging process -- physiology of aging and remedies, antiaging therapies. How to stay young. 7 key mechanisms of ageing in human cells. How we share common aging processes with many other animals. Shared genetic code and cell structures. Non-aging fish and whales. Genetic basis of ageing and aging as a treatable condition. Genetic damage inside nucleus of cell, damage to mitochondrial DNA. From health to performance, from sickness to wellness. Better memory, more energy, better sexual performance - Future of health care. Patrick Dixon is a health care keynote speaker at many health conferences. How patients, clients, over the counter therapy customers, and consumers of health care products will manage their own treatment. Patient choice and public health policy changes with government budget health cuts, health care rationing, post code lotteries. Private and public funding for health care treatment. How doctors and nurses will manage patients who often know more about their own medical condition, have made their own diagnosis, have made decisions about their own treatment (patient autonomy). Impact on over the counter pharmaceutical industry, chemists, drug stores, pharmacies and retail sales of health related products. Wellbeing, disease prevention, health promotion, vitamin and health supplements, dietary supplements. Future of the pharmaceutical industry with non-prescription medicines, remedies, therapies, drugs. Prescribing new treatments using new diagnostic tools, and patient clinical care pathways. Health policy development by governments, and health insurance companies. Patient survival and increase in life expectancy with early diagnosis and treatment using equipment bought by consumers for home use. Future of the NHS and national health service, medicare in America. Funding of health care in future -- people expected to fund their own health needs.

Stop getting old - science of ageing - how to stay young. Health keynot...



Mitochondria research -- improving memory, energy levels, use of food to create power inside cells. Antiageing therapies, science and research -- how to stop your biological clock. 65% of health care spending on people over 65 years old. Aging process -- physiology of aging and remedies, antiaging therapies. How to stay young. 7 key mechanisms of ageing in human cells. How we share common aging processes with many other animals. Shared genetic code and cell structures. Non-aging fish and whales. Genetic basis of ageing and aging as a treatable condition. Genetic damage inside nucleus of cell, damage to mitochondrial DNA. From health to performance, from sickness to wellness. Better memory, more energy, better sexual performance - Future of health care. Patrick Dixon is a health care keynote speaker at many health conferences. How patients, clients, over the counter therapy customers, and consumers of health care products will manage their own treatment. Patient choice and public health policy changes with government budget health cuts, health care rationing, post code lotteries. Private and public funding for health care treatment. How doctors and nurses will manage patients who often know more about their own medical condition, have made their own diagnosis, have made decisions about their own treatment (patient autonomy). Impact on over the counter pharmaceutical industry, chemists, drug stores, pharmacies and retail sales of health related products. Wellbeing, disease prevention, health promotion, vitamin and health supplements, dietary supplements. Future of the pharmaceutical industry with non-prescription medicines, remedies, therapies, drugs. Prescribing new treatments using new diagnostic tools, and patient clinical care pathways. Health policy development by governments, and health insurance companies. Patient survival and increase in life expectancy with early diagnosis and treatment using equipment bought by consumers for home use. Future of the NHS and national health service, medicare in America. Funding of health care in future -- people expected to fund their own health needs.

Alternative Therapies and Treatments - Physicians and Pharmaceutical Ind...



Alternative medicine, therapies, homeopathy, chiropractice, Antiageing therapies, science and research -- how to stop your biological clock. unmet medical needs. Traditional healers and herbal remedies. 65% of health care spending on people over 65 years old. Aging process -- physiology of aging and remedies, antiaging therapies. How to stay young. 7 key mechanisms of ageing in human cells. How we share common aging processes with many other animals. Shared genetic code and cell structures. Non-aging fish and whales. Genetic basis of ageing and aging as a treatable condition. Genetic damage inside nucleus of cell, damage to mitochondrial DNA. From health to performance, from sickness to wellness. Better memory, more energy, better sexual performance - Future of health care. Patrick Dixon is a health care keynote speaker at many health conferences. How patients, clients, over the counter therapy customers, and consumers of health care products will manage their own treatment. Patient choice and public health policy changes with government budget health cuts, health care rationing, post code lotteries. Private and public funding for health care treatment. How doctors and nurses will manage patients who often know more about their own medical condition, have made their own diagnosis, have made decisions about their own treatment (patient autonomy). Impact on over the counter pharmaceutical industry, chemists, drug stores, pharmacies and retail sales of health related products. Wellbeing, disease prevention, health promotion, vitamin and health supplements, dietary supplements. Future of the pharmaceutical industry with non-prescription medicines, remedies, therapies, drugs. Prescribing new treatments using new diagnostic tools, and patient clinical care pathways. Health policy development by governments, and health insurance companies. Patient survival and increase in life expectancy with early diagnosis and treatment using equipment bought by consumers for home use. Future of the NHS and national health service, medicare in America. Funding of health care in future -- people expected to fund their own health needs.

Get More Energy! Treatment for tiredeness, fatigue: Mitochondria researc...



Mitochondria research – improving memory, energy levels, use of food to create power inside cells. Treatments for chronic tiredeness and chronic fatigue syndrome. Antiageing therapies, science and research – how to stop your biological clock. 65% of health care spending on people over 65 years old. Aging process – physiology of aging and remedies, antiaging therapies. How to stay young. 7 key mechanisms of ageing in human cells. How we share common aging processes with many other animals. Shared genetic code and cell structures. Non-aging fish and whales. Genetic basis of ageing and aging as a treatable condition. Genetic damage inside nucleus of cell, damage to mitochondrial DNA. From health to performance, from sickness to wellness. Better memory, more energy, better sexual performance - Future of health care. Patrick Dixon is a health care keynote speaker at many health conferences. How patients, clients, over the counter therapy customers, and consumers of health care products will manage their own treatment. Patient choice and public health policy changes with government budget health cuts, health care rationing, post code lotteries. Private and public funding for health care treatment. How doctors and nurses will manage patients who often know more about their own medical condition, have made their own diagnosis, have made decisions about their own treatment (patient autonomy). Impact on over the counter pharmaceutical industry, chemists, drug stores, pharmacies and retail sales of health related products. Wellbeing, disease prevention, health promotion, vitamin and health supplements, dietary supplements. Future of the pharmaceutical industry with non-prescription medicines, remedies, therapies, drugs. Prescribing new treatments using new diagnostic tools, and patient clinical care pathways. Health policy development by governments, and health insurance companies. Patient survival and increase in life expectancy with early diagnosis and treatment using equipment bought by consumers for home use. Future of the NHS and national health service, medicare in America. Funding of health care in future – people expected to fund their own health needs.

Ageing nations - social and health impact of demographics - economy and ...

Anti Ageing: Stop Your Biological Clock-- Future Health Care Speaker



Antiageing therapies, science and research -- how to stop your biological clock. 65% of health care spending on people over 65 years old. Aging process -- physiology of aging and remedies, antiaging therapies. How to stay young. 7 key mechanisms of ageing in human cells. How we share common aging processes with many other animals. Shared genetic code and cell structures. Non-aging fish and whales. Genetic basis of ageing and aging as a treatable condition. Genetic damage inside nucleus of cell, damage to mitochondrial DNA. From health to performance, from sickness to wellness. Better memory, more energy, better sexual performance - Future of health care. Patrick Dixon is a health care keynote speaker at many health conferences. How patients, clients, over the counter therapy customers, and consumers of health care products will manage their own treatment. Patient choice and public health policy changes with government budget health cuts, health care rationing, post code lotteries. Private and public funding for health care treatment. How doctors and nurses will manage patients who often know more about their own medical condition, have made their own diagnosis, have made decisions about their own treatment (patient autonomy). Impact on over the counter pharmaceutical industry, chemists, drug stores, pharmacies and retail sales of health related products. Wellbeing, disease prevention, health promotion, vitamin and health supplements, dietary supplements. Future of the pharmaceutical industry with non-prescription medicines, remedies, therapies, drugs. Prescribing new treatments using new diagnostic tools, and patient clinical care pathways. Health policy development by governments, and health insurance companies. Patient survival and increase in life expectancy with early diagnosis and treatment using equipment bought by consumers for home use. Future of the NHS and national health service, medicare in America. Funding of health care in future -- people expected to fund their own health needs.

From treating sickness to wellbeing and performance - diagnosis, therapy...



From health to performance, from sickness to wellness. Future of health care. Patrick Dixon is a health care keynote speaker at many health conferences. How patients, clients, over the counter therapy customers, and consumers of health care products will manage their own treatment. Patient choice and public health policy changes with government budget health cuts, health care rationing, post code lotteries. Private and public funding for health care treatment. How doctors and nurses will manage patients who often know more about their own medical condition, have made their own diagnosis, have made decisions about their own treatment (patient autonomy). Impact on over the counter pharmaceutical industry, chemists, drug stores, pharmacies and retail sales of health related products. Wellbeing, disease prevention, health promotion, vitamin and health supplements, dietary supplements. Future of the pharmaceutical industry with non-prescription medicines, remedies, therapies, drugs. Prescribing new treatments using new diagnostic tools, and patient clinical care pathways. Health policy development by governments, and health insurance companies. How insurers are using new diagnostic tests to evaluate risks in health insurance underwriting processes. Patient survival and increase in life expectancy with early diagnosis and treatment using equipment bought by consumers for home use. Risks in self-diagnosis and self-treatment with delay in hospital admission for conditions such as cancer, stroke, heart attack. Issues of confidentiality and secrecy in self-testing kits where the patient knows more than their doctor, and fails to disclose key health information to their insurer before buying health insurance, or life insurance cover. Future of the NHS and national health service, medicare in America. Funding of health care in future -- people expected to fund their own health needs.

Physician safety overtaken by computer diagnosis -- Future Health Care S...



Future of health care. Diagnosis and treatment suggestions by computer -- computer-aided diagnostics will require doctors / physicians and nurses to change treatment decisions or risk medicolegal challenges, court cases, lawsuits, medical defence legal cases, because in areas like intensive care, computer aided clinical decisions may have better patient outcomes than clinicians making their own clinical decisions, regarding therapy, operations, invasive procedures and other treatments. Impact on medical training, medical school syllabus and value of medical knowledge. Patrick Dixon is a health care keynote speaker at many health conferences. Impact of Google and home testing kits for genetic disease, inherited medical conditions, HIV, Alzheimers, Parkinsons, Diabetes, Rheumatoid Arthritis etc. How patients, clients, over the counter therapy customers, and consumers of health care products will manage their own treatment. Patient choice and public health policy changes with government budget health cuts, health care rationing, post code lotteries. How doctors and nurses will manage patients who often know more about their own medical condition, have made their own diagnosis, have made decisions about their own treatment (patient autonomy). Impact on over the counter pharmaceutical industry, chemists, drug stores, pharmacies and retail sales of health related products. Wellbeing, disease prevention, health promotion, vitamin and health supplements, dietary supplements. How computer aided diagnostics will change clinical management of many medical conditions in hospital, clinics and in community care settings. Health care management and allocation of resources will be influenced by community-based diagnostics. Computer programmes to decide treatment and therapy guidelines. Future of the pharmaceutical industry with non-prescription medicines, remedies, therapies, drugs. Prescribing new treatments using new diagnostic tools, and patient clinical care pathways. Health policy development by governments, and health insurance companies. How insurers are using new diagnostic tests to evaluate risks in health insurance underwriting processes. Patient survival and increase in life expectancy with early diagnosis and treatment using equipment bought by consumers for home use. Risks in self-diagnosis and self-treatment with delay in hospital admission for conditions such as cancer, stroke, heart attack. Issues of confidentiality and secrecy in self-testing kits where the patient knows more than their doctor, and fails to disclose key health information to their insurer before buying health insurance, or life insurance cover. Future of the NHS and national health service, medicare in America. Funding of health care in future -- people expected to fund their own health needs.

Self-Diagnosis, Online Medical Tests, Pharmaceutical Industry: Future He...



Future of health care, impact of Google and home testing kits for genetic disease, inherited medical conditions, HIV, Alzheimers, Parkinsons, Diabetes, Rheumatoid Arthritis etc. How patients, clients, over the counter therapy customers, and consumers of health care products will manage their own treatment. Patrick Dixon is a health care keynote speaker at many health conferences. Patient choice and public health policy changes with government budget health cuts, health care rationing, post code lotteries. How doctors and nurses will manage patients who often know more about their own medical condition, have made their own diagnosis, have made decisions about their own treatment (patient autonomy). Impact on over the counter pharmaceutical industry, chemists, drug stores, pharmacies and retail sales of health related products. Wellbeing, disease prevention, health promotion, vitamin and health supplements, dietary supplements. How computer aided diagnostics will change clinical management of many medical conditions in hospital, clinics and in community care settings. Health care management and allocation of resources will be influenced by community-based diagnostics. Computer programmes to decide treatment and therapy guidelines. Future of the pharmaceutical industry with non-prescription medicines, remedies, therapies, drugs. Prescribing new treatments using new diagnostic tools, and patient clinical care pathways. Health policy development by governments, and health insurance companies. How insurers are using new diagnostic tests to evaluate risks in health insurance underwriting processes. Patient survival and increase in life expectancy with early diagnosis and treatment using equipment bought by consumers for home use. Risks in self-diagnosis and self-treatment with delay in hospital admission for conditions such as cancer, stroke, heart attack. Issues of confidentiality and secrecy in self-testing kits where the patient knows more than their doctor, and fails to disclose key health information to their insurer before buying health insurance, or life insurance cover. Future of the NHS and national health service, medicare in America. Funding of health care in future -- people expected to fund their own health needs.

June 27, 2011

Leadership, Motivation, Marketing, Selling: Future will be driven by 1 t...



Future of your business and world will be driven by emotion more than innovation, technology, science, demographics or other indsutry megatrends. Consumer passion, customer delight, workplace loyalty and team spirit. All leadership appeals to mind and emotion. Health, care, product design, service delivery, history and politics. Activism and activist political movements. Future marketing, sales teams, customer engagement and customer relationship management. New business opportunities in products and services. Motivational conference keynote - videos on leadership styles, change management issues. Business executive education. Seminar.

June 23, 2011

Water Crisis: how much do we need? Practical innovation to solve water shortages globally

An average person in the world uses 1,000 cubic metres a year for growing food, hygiene and drinking – equivalent to 40% of an Olympic swimming pool.  Yet 4,000 children die every day because the water supply is unclean and 40% of the world do not have access to tap water – even though many of them own a mobile phone.

If the poorest nations gain a standard of living equivalent to wealthy nations today, then water demand will be three times the figure of 3,350 cubic kilometres seen in 2000.

The average EU citizen uses 150 litres a day:  33% personal hygiene, 33% flushing toilets, 13% is for washing clothes, 8% for washing dishes.  Some is easy to save:  running a tap while brushing your teeth wastes 5 litres a minute.  The UK could save 180 million litres a year if people stopped– enough to supply 500,000 homes.  That will mean less need to replace leaking pipes, less need to build new reservoirs, less need for desalination to supply London, less energy used to pump, process or treat water.

But 150 litres a day figure jumps to 4,645 or 4.6 tons if we count water to make the food we eat and the products we buy.

•    Tomato                   13 litres
•    Slice of bread          50 litres
•    Orange                    58 litres
•    Egg                       146 litres
•    Pint beer               170 litres
•    Burger               2,400 litres

•    Cotton ball             4.5 litres
•    Sheet of paper      13.6 litres
•    Cotton teashirt    4,000 litres
•    Leather shoes     9,600 litres
•    Pair of jeans      11,000 litres

Much of the this “virtual water”  in your shopping bag is from other nations, because the products were made there, or grown there (see Virtual Water page ff).  Countries like Sweden do not need the additional Virtual Water, but may be adding to pressures on water supplies elsewhere by importing food or cotton, for example, from a very dry nation.
 
Water saving only really benefits local communities.  It is not as if Sweden can start exporting water to Northern Africa, and water savings in Stockholm cannot even be traded effectively as Virtual Water (see page dd to gg), unless the extra water in Sweden can be used to create more food or produce more products in the country.  So in water-rich nations, the main reason to save water is to save energy in treatment and pumping, and use of chemicals such as chlorine.

June 08, 2011

Futurist Books - many free books on global trends

Futurist Books - many free books on global trends: "Patrick Dixon's latest book is SustainAgility - about the $40 trillion green tech revolution and how profitable innovation will help protect our world. He has written 15 books, including Futurewise and Building a Better Business, with 545,000 books printed in 27 languages (English, French, German, Greek, Polish, Arabic, Chinese, Korean, Turkish, Thai, Portugese, Estonian, Latvian, Russian, Czech, Hausa, Nepalese, Paite, Hindi, Urdu, Hungarian, Luganda, Nepalese, Telegu, Amharic, Xhosa and Swahili), plus a million free chapters downloaded in just 15 months. Dr Dixon is often described in the world's media as Europe's leading Futurist, and has been ranked as one of the world's 20 most influential business thinkers - global survey 2005.

Free copies of 'AIDS ACTION' are available now in English, Spanish, French and Russian and many other languages listed above, in bulk, to organisations for distribution in developing countries"

Future of Insurance - insurance industry trends

Future of Insurance - insurance industry trends: "Industry videos, articles and presentations given by Futurist conference keynote speaker Patrick Dixon to insurance industry audiences around the world. What is the future of the insurance industry? Future of online insurance, domestic and motor insurance, life and health insurance, commercial insurance and insurance underwriting. You will find many resources below on particular insurance trends.

Insurance is about managing risk: sharing risk exposure across a wide number of people or organisations. Insurance is therefore at root a community activity: each setting aside money on a regular basis to form a common fund which is used to assist members in times of crisis due to an insured event. Insurance is fundamental to daily life in developed nations, enabling individuals and businesses to manage their existence with a measure of security.

The insurance industry is often seen in the media in a negative way: 'they keep premiums as high as possible and pay out as little as possible'."

Future of Banking - Safe Strategy for Banks

Future of Banking - Safe Strategy for Banks: "'I have worked with many of the world's largest banks over the last 15 years. One of the greatest challenges facing every multinational bank is TRUST - or rather restoring trust. And one of the greatest risks is collective BLINDNESS. Failure to see banking needs through the eyes of customers; dangerous assumptions that past trends can predict future; failure to look beyond the typical banking view of global trends. BENCHMARKING is a lazy way to lead (and possibly destroy) a bank: 'We follow industry best practice', 'We take an average industry-wide position on this issue'. As we have seen, it is possible to sleep-walk with the rest of an industry into great danger, comforted by the large number of other banking leaders who have adopted similar strategies. Banks need clear vision, moral strength, prudent and agile leadership, flexible strategy, and customer focus.' Patrick Dixon, Chairman Global Change Ltd and author of Futurewise."

Career Advice: Seize Your Destiny Make a Difference Find Your Purpose

Career Advice: Seize Your Destiny Make a Difference Find Your Purpose: "Career advice, personal purpose and fulfillment. Secrets of satisfaction and happiness. Career development, vocation and personal goals. Happynomics is the relationship between economic progress and personal happiness. Secrets of ethical leadership, corporate purpose and business strategy, change management and turning strategy into reality. Small business leadership and multinationals. Team leadership, organograms and organizational structures. Leadership crisis, and how to develop strong leadership. Motivational leadership, and why motivation matters. Leadership in a crisis. Knowing your destiny. Leadership to command attention, win trust, connect with passion. Leadership ethics and values, leadership development. Business and not-for-profit leadership. Why all people can show leadership depending on situation Dealing with conflict in leadership teams. Integrity, ethics and values in leaders. Video by Futurist Patrick Dixon, author of Futurewise and Building a Better Business. Making a difference and creating a better world."

Secret of Business Success: most important value in world

Secret of Business Success: most important value in world: "The message of this video will change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Biggest ethical test for every culture and every nation: creating a better world, improving life for people. This core value drives every political debate, underwrites all laws, and is the basis of all team leadership. It is impossible to lead effectively for long without using this principle: will the world be a better place as a result of this activity or not? It is the key to all effective management, marketing and motivation. The Better World principle applies to every industry including banking, retail, communication, technology, manufacturing, health care, construction, energy, transport and aviation."

Secret of Business Success: most important value in world

Secret of Business Success: most important value in world: "The message of this video will change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Biggest ethical test for every culture and every nation: creating a better world, improving life for people. This core value drives every political debate, underwrites all laws, and is the basis of all team leadership. It is impossible to lead effectively for long without using this principle: will the world be a better place as a result of this activity or not? It is the key to all effective management, marketing and motivation. The Better World principle applies to every industry including banking, retail, communication, technology, manufacturing, health care, construction, energy, transport and aviation."

Manufacturing - Future Trends

Manufacturing - Future Trends: "Issues for manufacturers: controlling risks and quality in outsourcing and offshoring, supply chain management, prices of raw materials – especially energy. Finding next generation efficiencies – perfection in process management. Future of engineering and robotics, 3D modeling, faster prototyping, speed to market and innovation. Sustainability: protecting the environment in a profitable way.

Challenge in manufacturing: maintaining competitive advantage in manufacturing when most products in an industry sector are converging in design, price and quality – yet most real innovation is divergent, doing things differently to serve customers better.

Strategy: manufacturing leaders need to be agile, with more than one strategy to be successful in risky and uncertain times.

Greatest manufacturing risk: institutional blindness – when manufacturing management are surrounded by too many people who have been in the same industry too long.

Greatest manufacturing opportunity: breath-taking innovation which really captures the imagination and passion of customers."

Future of the Automotive Industry (Auto Trends)

Future of the Automotive Industry (Auto Trends): "Future of automotive industry – articles, videos and presentations on the future of the auto industry by Futurist conference keynote speaker Patrick Dixon. There are many key trends which will impact automotive manufacturers, wholesalers, retailers, customers and drivers over the next decade. Here are a few which relate specifically to energy use, development of electric cars and more efficient trucks / lorries, plus new public transport / buses.

Revolution on the roads
Expect to see many rapid improvements in vehicle fuel efficiency using petrol and diesel, and many new ultra-efficient hybrid vehicles. Even if we only saw 30% energy saving in 30% of vehicle miles driven in developed nations over the next decade, we would save at least 9% in motoring energy use (at today’s rate of miles driven a year). That would be the same as cutting today’s global emissions by more than 1%.

Greening of the world car fleet is happening rapidly. JD Power Consultancy estimates that a third of emission cuts by 2020 will come from improving petrol and diesel engines, and 14% from miles driven in electric vehicles.

If all vehicles in America were hybrids, and half were plug-in hybrids (larger batteries), US imports of oil would fall by 8 million barrels a day or by 80% of daily consumption."

Future of the Food Industry

Future of the Food Industry: "Video: conference keynote on the future of the food industry and related issues for Femsa in Mexico, which owns over 7,000 food stores.

Future of the food industry – articles, videos and presentations on the future of the food industry by Futurist conference keynote speaker Patrick Dixon. Clients in the food industry include the Irish Food Board, Tetrapak, Rexam, Unilever, Danone, Sara Lee, Femsa. Food is an emotional business – just think of a mother’s anxieties when there is yet another scare about contamination of baby food. The same applies to drinks. So if we want to understand the future of food and beverages, we need to understand how consumer emotions are changing.

Food is fundamental to nutrition, health, growth and general well-being. Yet food can also be a poison, with 1 in 3 newborn babies born in New York this week likely to develop adult-style diabetes at a young age because of obesity. The food industry will become (even) more tightly regulated, but smart companies will always lead the way – as we have seen in nation after nation on issues such as clear food labeling, reduction of salt content and saturated fats."

Future of Packaging Industry

Future of Packaging Industry: "uture of packaging – articles, videos and presentations on the future of packaging by Futurist conference keynote speaker Patrick Dixon.

The packaging industry will continue to face relentless and growing pressures from manufacturers, wholesalers, logistics and supply chain companies, retailers, government regulators and above all from consumers, to look great, prevent damage, reduce cost, cut waste and reduce energy use.

The perfect mass-market retail package always protects what is inside, and promotes the brand on the outside – with distinctive shape, unique opening method, and other instantly recognizable brand elements. It is light-weight, compact, low cost, easy to track through the supply chain, and easy to recycle.

The perfect premium-market retail package can become a fashion icon in it’s own right – a collector’s item even after the contents of the package have been removed or used up. Ecological issues can fade away. The premium package is a public statement about the customer’s own personal brand image."

Future of Aviation Industry - Radical Change

Future of Aviation Industry - Radical Change: "Future of Aviation and Airlines – articles, videos and presentations on the future of aviation, airlines, travel and tourism by Futurist conference keynote speaker Patrick Dixon. His clients include Air France, KLM, EADS / Airbus, Virgin Atlantic, Dassault Falcon.

Future of Aviation and Airlines: The travel and hospitality industries are amongst the most vulnerable to global or local shocks. That means contingencies, cash reserves, hedging of major risks such as oil prices. But most of all it means agile and bold leadership who think ahead, with more than one strategy depending on how events unfold.

Airline manufacturers and airlines themselves will continue to exploit significant energy savings over the next 20 years from a wide range of new technologies, including better airline engine design, lighter composite fuselage, more direct aircraft routing. Efficiencies will also be gained from fuller planes, faster turnaround, economies of scale (consolidation of smaller airlines). For more on greener aviation, see below."

May 11, 2011

Future of food and drink industry: fast, quality, value. Keynote confere...



Future of convenience stores, corner store retailing, food and drink industry, OXXO brand owned by FEMSA in Mexico. Fast food and drink, drink bottling including Coca-Cola, logistics, distribution, manufacturing, wholesaling, warehousing. Nutrition, performance and health foods, obesity, diabetes and social responsibility. Futuro de las tiendas de conveniencia, venta al por menor tienda de la esquina, la alimentación y la industria de las bebidas, una cadena OXXO propiedad de FEMSA en México. De comida rápida y bebidas, envasado bebidas como Coca-Cola, logística, distribución, fabricación, venta al por mayor, el almacenamiento. La nutrición, el rendimiento y la salud los alimentos, la obesidad, la diabetes y la responsabilidad social. Impact of ageing -- medical research into aging process. Future of community shops. Employee engagement, customer excellence, brands, branding and corporate image. Energy efficiency and helping the environment. Mexico, Panama, Chile, Brazil, Argentina economic development. Conference keynote speaker Patrick Dixon, author Futurewise -- video. Soft drinks, carbonated non-alcoholic beverages, fruit juices, bottled water, dairy and other milk based drinks -- key industry trends. Impact of revolutions in Middle East, Tunisia, Egypt, unrest in Libya, Saudi Arabia, Syria, Yemen. How small trends create big futures. Managing uncertainty, agile leadership styles. Future of marketing, management and motivation. Globalisation -- mergers and acquisitions. YouTube, social networking and future of broadcasting. Future of oil prices, energy costs and energy savings. Fuel from food contribution to rising food prices and riots. Demand for commodity prices and impact on manufacturing, logistics and distribution. Sustainability and sustainable economic growth. Demographics and urbanization, tribalism and globalization. Future ethics and government regulation. Future of Latin America and emerging nations economic growth. Why the future will be driven not by innovation or technology, but by emotion, and why trust is so vital to corporate success in food and drink industries. Team building and change management. Examples of fear in Swine Flu, Bird Flu, nuclear accident following Japan earthquake and Tsunami. Institutional blindness and seeing world through eyes of our customers. Customer excellence and exceeding expectations in customer service, products, systems and processes. Operational excellence must be built on clear strategy which in turn requires accurate view of future trends, competitor activity -- as well as clear corporate vision and corporate mission / purpose. Impact of mobile digital technology / smartphones on customer choices and workplace. New patterns of use of email, impact of ipad, iphone etc, wireless payment systems impact on retail and financial services, death of traditional credit and debit cards. Key to all change management, all leadership and all motivation -- basis of every mission statement and corporate purpose: corporate ethics. Building a better world. Summary of the most powerful leadership speech in the world. How the most powerful and evil leaders use the same foundations in their speech -- how to use the lesson to make great things happen. Spanish translation.