June 08, 2011

Future of Packaging Industry

Future of Packaging Industry: "uture of packaging – articles, videos and presentations on the future of packaging by Futurist conference keynote speaker Patrick Dixon.

The packaging industry will continue to face relentless and growing pressures from manufacturers, wholesalers, logistics and supply chain companies, retailers, government regulators and above all from consumers, to look great, prevent damage, reduce cost, cut waste and reduce energy use.

The perfect mass-market retail package always protects what is inside, and promotes the brand on the outside – with distinctive shape, unique opening method, and other instantly recognizable brand elements. It is light-weight, compact, low cost, easy to track through the supply chain, and easy to recycle.

The perfect premium-market retail package can become a fashion icon in it’s own right – a collector’s item even after the contents of the package have been removed or used up. Ecological issues can fade away. The premium package is a public statement about the customer’s own personal brand image."
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