1. STRONGER LEADERSHIP
All leadership is based on vision, which means you need to see further ahead, to inspire people with a big picture of a better future. The stronger and more compelling your vision is, the stronger your leadership will be.
2. GROWTH OPPORTUNITY
In every change or trend there is usually huge opportunity for someone, somewhere who is in the right place, at the right time, with the right business – and it could be you.
This book identifies the most important growth areas in every industry and is the ultimate guide for tomorrow’s entrepreneurs. At the same time this book will help you manage future risks.
This book will trigger fresh insights in your own mind, about your own business: new directions, new initiatives, new markets.
3. CUSTOMER INSIGHT
Companies spend billions every year on market research, but customer surveys can’t tell you the future, because customers can’t see the future and don’t understand how their own choices may change. As a result, many businesses are serving yesterday’s customers with last-century products or services, and will not survive.
4. SMARTER STRATEGY
You may think you have the best strategy in the world and the best run organisation, but if the world changes in ways you don’t expect, you are likely to keep travelling even faster in the wrong direction.
5. FASTER INNOVATION
The best way to develop world-class products rapidly is to use next-generation technologies and processes to meet tomorrow’s most important customer needs, hopes and desires.