November 11, 2011

Filling the supermarket trolley: customer journeys, future retail trends...

How retail chains and supermarkets persuade customers to buy, Manipulating the customer journey around the store with well-placed special offers, combinations of products, eye-catching displays and other retail marketing promotions. Experience of Tesco, Safeway, Sainsbury, Morrisons, Carrefour and Wal-Mart. Video by conference keynote speaker and future trends analyst for retail industry conference - Hermes client event in the UK - Futurist speaker Patrick Dixon.

1 comment:

Anonymous said...

In business, business means business; and in the retail business you had better not to forget what that means.

Terry Byrne.