November 11, 2011

Filling the supermarket trolley: customer journeys, future retail trends...



How retail chains and supermarkets persuade customers to buy, Manipulating the customer journey around the store with well-placed special offers, combinations of products, eye-catching displays and other retail marketing promotions. Experience of Tesco, Safeway, Sainsbury, Morrisons, Carrefour and Wal-Mart. Video by conference keynote speaker and future trends analyst for retail industry conference - Hermes client event in the UK - Futurist speaker Patrick Dixon.
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