June 09, 2007

Future will be driven by emotion - take hold of your future!

Emotion is more important than technology, gadgets, gizmos or inventions. Emotion is what will drive the future because it dictates how people feel and how they live. That's why market research is unreliable when it comes to future predictions - because people don't know how they will feel in future in response - say - to a terror attack or some new techno advance they never anticipated. Conference speaker Dr Patrick Dixon, author Futurewise for MTN on consumers, fashions, lifestyles, customer behavior, choices, demographics. (more)

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