March 12, 2005

Future of Interactive Marketing - Dr Patrick Dixon for Skynet Belgacom

Interactive Marketing - Direct marketing in a digital world: iDTV, PDAs, SMS, mobile marketing, viral marketing, video marketing, opt-in e-mail campaigns - Keynote event for Skynet Belgacom high-level client marketing event. Low cost, high impact advertising campaigns - why interactive marketing is set to grow rapidly. Key marketing success stories and dangers to avoid.
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