February 09, 2004

Future of marketing - global business and consumer trends: "Keynote speech by Dr Patrick Dixon for Finland Marketing Federation in Helsinki, audience of 500, plus many other resources on the future of marketing and consumer trends: direct mail, network, email, strategies, ideas, relationship marketing, market research, consumer reports, campaign slogans.

Themes: branding, successful brands, new consumer values, slogans for the third millennium, direct marketing in the mobile digital age, how to reach target groups more effectively, product placement, designing and testing future advertising campaigns, image-building, corporate identity, selling into developing markets, understanding consumer preferences and behavior."
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