February 24, 2004

Future of the food and drink industry - global business and consumer trends

Keynote lecture on the future of food and drink retailing, how consumers will change behaviour, new preferences, fads and fashions. Slogans and marketing campaigns that will work. Why corporate values and image are easily damaged by scare stories in the media and what to do about it. Challenges of demographic change. Political pressures, new regulations, requirements and standards for food and drink production. Single issue activism, food safety, nutrition. Geneticall modified (GM) foods - what is the future?
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